The sponsor of the Golden Globe Awards confirmed Wednesday that it is in talks with the striking Hollywood writers union in an attempt to allow a full production of the annual awards show.

The show, which honours the best in film and television and is one of Hollywood's most important precursors to the Oscars, is sponsored by the Hollywood Foreign Press Association.

It is produced by Dick Clark Productions, an independent studio that is not connected to the broadcaster, NBC.

Lawyers representing the Golden Globe producers argue that the show is in a similar situation to the Late Show With David Letterman, which negotiated a side deal with the Writers Guild of America. Union members have been on strike since Nov. 5.

"We feel that the Late Show With David Letterman agreement is very reasonable, and hope and expect the WGA will agree to the same terms," association president Jorge Camara said in a statement.

Unless a deal is made with the WGA, picket lines could go up outside the show and many stars would feel they should not cross them.

The WGA said last month that it would not allow union members to write for the Golden Globes, but deals have already been struck for some of the season's other award shows.

"Much like the Screen Actors Guild Awards and Film Independent's Spirit Awards, we want to enter into an agreement with the WGA that will allow the entertainment industry to celebrate the outstanding work of creative individuals in addition to millions of fans nationwide," Camara said.

"It is only fair that we be afforded the same opportunity as these other awards shows."

Dick Clark Productions is trying to strike an agreement for all of its productions, including the American Music Awards and the Academy of Country Music Awards.

An NBC representative, speaking to E Online, said the Jan. 13 show will go on and be broadcast whether or not a side deal is reached and stars attend.

With files from the Associated Press