North American audiences will get their first glimpse of Spider-Man 3 at the Tribeca Film Festival on April 30, the New York festival announced Wednesday.

The third installment of the Sam Raimi-directed franchise will debut in the New York City borough of Queens, the hometown of Peter Parker, Spider-Man's alter ego. The premiere will kick off a planned "Spider-Man Week in NYC," which will include events and promotions throughout the city.

"Tribeca is thrilled to be premiering Spider-Man 3 and to be a part of 'Spider-Man Week in NYC,'" Tribeca co-founder Jane Rosenthal said in a statement.

"Bringing exciting and new events to NYC and its community is one of the major goals of the festival."

The North American premiere of the much-anticipated Columbia Pictures release will be the last stop on an eight-city world tour to begin April 16 in Tokyo.

The film, starring Tobey Maguire and Kirsten Dunst, opens worldwide May 4. This installment introduces two new villains to the series: Sandman (played by Thomas Haden Church) and Venom (portrayed by Topher Grace).

The last Spider-Man film broke a number of box office records upon its premiere in July 2004. Aside from being a hit with theatre-goers, it also won acclaim from critics, some of whom declared it even better than Raimi's well-received first movie about the web-slinging hero, released in 2002.

The Tribeca Film Festival was founded in 2002 by Robert De Niro and Rosenthal to help revitalize Lower Manhattan after the terrorist attacks on the World Trade Center.

The sixth annual festival will run from April 25 through May 6.