Bowing to a chorus of criticism, CTV has decided to air the Juno Awards live to Saskatchewan and eastern Canada.
"We're here to support and celebrate the music community," Susanne Boyce, CTV's president of programming, said Wednesday after announcing the scheduling changes for Sunday's broadcast.
"The artists have spoken and we've listened. This is their showcase and we're proud to be part of it."
Originally, a taped version of the Junos was to air at 10 p.m. ET in Ontario and Quebec and as late as 11 p.m. ATin the Maritimes.
CTV had said it was not showing the live show because it wanted to simulcast a two-hour episode of reality TV show The Amazing Race with U.S. network CBS. Critics hadlambasted the plan to delay broadcast in the East, saying CTV was airing a Canadian cultural event at a time too late for many Canadians to watch it.
Sunday's show will now air live at 5 p.m. CT in Saskatchewan, 7 p.m. ET on theCTV main network in Ontario andQuebec, 8 p.m. AT in Atlantic Canada and 8:30 NT in Newfoundland and Labrador, the network announced Wednesday.
The Junos, to be hosted in Saskatoon by Nelly Furtado, will include performances by many of the leading nominees, including Billy Talent, k-os, Three Days Grace, Gregory Charles and the Tragically Hip.
CTV's plans for the rest of the country are unchanged. The taped show will be seen in British Columbia at 9 p.m. PT and in Manitoba at 9 p.m. CT. Albertans can see it at 7 p.m MT.