It's Colin Firth, but not as we know him. He's nearly 4 metres tall and made of fibreglass.

A statue of brooding Mr. Darcy, the character played by Firth in a TV miniseries production of Pride and Prejudice, has been installed in London's Serpentine lake.

The figure shows Darcy emerging from the water in a soaked shirt, recreating a scene from the 1995 television adaptation of Jane Austen's novel.

The scene helped turn Firth into a sex symbol and is regularly voted among Britain's most memorable TV moments.

Lead sculptor Toby Crowther said the work took the lake scene as a starting point but also drew on other depictions of Austen's romantic hero.

The statue was placed amid the swans and swimmers in the Hyde Park lake to promote Drama, a new TV channel dedicated to British programs.

It is scheduled to go on display at several locations before being installed in a lake in Lyme Park, northwest England, where the scene was filmed. It will remain there until February.