Could trademark law curb artists who criticize Vancouver Olympics?
Organizers of 2010 games to meet with artists to talk over legal issues
Last Updated: Monday, October 20, 2008 | 4:38 PM ET
CBC News
Artists in Vancouver are worried that legislation protecting trademarks for the 2010 Winter Olympics in Vancouver will interfere with their ability to create works critical of the games.
Last year the federal government passed the Olympic and Paralympics Marks Act which extends intellectual property protection to 58 trademarks, as well as a series of expressions such as "Games 2010," "Winter," "Gold," and "Silver."
Artists are worried the law won't leave them room to create paintings, sculptures or theatre that incorporates these Olympic marks or expressions.
A public meeting Tuesday between artists and the 2010 Vancouver Organizing Committee is intended to clear up that confusion.
"There's a grey area here, and we want to encourage artists to come out and discuss their work and have an opportunity for VANOC to perhaps be more attentive to these issues," said Martha Rans, the director of the Artists' Legal Outreach, which is sponsoring the workshop with VANOC.
"Maybe we'll open some areas of inquiry and even open up the possiblity that if an artist does have an issue they'll know that their expression is not unnecessarily restricted."
Copyright issue or no space?
Vancouver artist Kimberly Baker ran into trouble with the law to protect the Olympic logo in 2007, when she created a series of transit posters for the Emily Carr Grad Show.
"For example one of the posters is five shopping carts with a homeless person and a sleeping bag at the bottom of each one and they're positioned in the five circles representing the Olympics and underneath it says Vancouver 2010," Baker said.
Baker was one of four Emily Carr grads profiled in a Vancouver Sun story on the show but her work wasn't reproduced in the newspaper.
Was it a copyright issue or was there no space for her work? Baker never got an explanation, so she decided to research what her rights would be if she wanted to produce more work critical of the Vancouver games.
She went directly to the VANOC committee and was told they had no interest in stifling artistic expression.
"It really boiled down to this concept of ambush marketing, where for example a company wanted to come in and use the Olympic trademark for a profit and sell things," Baker said.
"So for example if I wanted to make up T-shirts and sell them, that wouldn't be all right, because that would be considered ambush marketing. So as long as I wasn't trying to make any profit from my artwork it would be completely fine with them, and they didn't have an issue because they were not interested in shutting down artists," Baker said.
The law is really meant to stop marketers from appropriating trademarks that aren't theirs, Rans agrees.
Little case law protecting artists
But in practice, there is very little case law to protect artists' use of those trademarks in their work, she said.
And there is a huge grey area around other profit-making media — including television or newspapers — reproducing the art.
The meeting Tuesday is meant to open up dialogue between Olympic organizers and artists, Rans said.
"I don't think anyone, including VANOC wants be seen to be restraining people's artistic expression," Rans said. "I think where we get into some of the concerns is where we respond to whether or not the advice from clearly more conservative minded members of the [law] profession really is to avoid the possibility of controversy.rather than engage."
For the companies who have bought into Olympic sponsorships, millions of dollars are on the line and there is a risk they will create an atmosphere of libel chill around art that is critical of the games.
The free workship on artists and Olympic Trademark issues is scheduled for Tuesday, Oct. 21, from 6:30 to 8 p.m. at the Grunt Gallery at 350 East Second Ave. in Vancouver.
With files from CBC reporter Paul GrantShare Tools
- Romance onscreen for Valentine's Dayby Arts Online Feb. 14, 2012 3:51 PM The Notebook versus Out of Sight. High Fidelity versus The Family Man. On a day devoted to strong emotions, it seems appropriate to passionately debate about the best cinematic love stories. CBC film critic Eli Glasner faces off against arts producer Ilana Banks about the top movies with which to woo your sweetheart on Valentine's Day. And they ask: What's your favourite romantic movie?
Top News Headlines
- Air Canada confident it can reach deal with pilots
- Travellers flying Air Canada can keep booking their flights as negotiations continue with a new federally appointed mediator to help resolve an ongoing contract dispute between the airline and its pilots. more »
- Legalize pot, say former B.C. attorneys general
- Four former B.C. attorneys general are joining a coalition of health and justice experts calling for the legalization of marijuana. more »
- Whitney Houston's funeral to be held Saturday
- Pop star Whitney Houston's funeral service will be held Saturday in the New Jersey church where she first showcased her singing talents as a child. more »
- Online surveillance bill targets child porn: Toews
- A bill that would give police and intelligence agencies new powers to access Canadians' electronic communications is needed to protect against child pornography, says Public Safety Minister Vic Toews. more »
Latest Arts & Entertainment News Headlines
- Whitney Houston's funeral to be held Saturday
- Pop star Whitney Houston's funeral service will be held Saturday in the New Jersey church where she first showcased her singing talents as a child. more »
- Prospective WSO maestros unveiled
- The Windsor Symphony Orchestra unveiled a shortlist of prospective music directors on Tuesday, and the public will have a hand in selecting the finalist. more »
- Booksellers blame U.S.-Canada price gap on old rules
- There's an easy way to help lower Canadian book prices, representatives from the industry told a Senate committee: eliminate a rule that allows U.S. publishers to charge more for books sent to Canada. more »
- Famed romance began with exchange of letters
- The 573 love letters exchanged between Elizabeth Barrett and her future husband, fellow poet Robert Browning, are now viewable online. more »
Q Blog
The great monogamy debate Feb. 14, 2012 3:42 PM Is it time to start taking alternatives to monogamy seriously in our culture? Listen in to the Q debate and let us know what you think.
CBC Books
- Choosing a Valentine's Day gift for the book lover in your life Feb. 14, 2012 4:51 PM CBC Books' Erin Balser and her partner, Matt Elliott, on the challenge of giving your sweetheart a book for Valentine's Day.
- Legalize pot, say former B.C. attorneys general
- Toronto NBA fans experience 'Lin-sanity'
- Botox injected by unlicensed practitioners
- Trudeau says sovereignty less of a bogeyman now
- Tires slashed on more than 100 cars in Surrey
- Whitney Houston's funeral to be held Saturday
- Online surveillance bill targets child porn: Toews
- Mooning Queen proves costly for Australian man
- B.C. Mountie drank to 'calm nerves' after fatal crash


