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Tony Burman was Editor in Chief of CBC News until the summer of 2007. He was CBC's chief journalist, in charge of editorial content on radio, television and the internet. With more than 30 years' experience, he produced many award-winning news and documentary programs for both CBC-TV and Radio. He covered stories in more than 30 countries, including the Ethiopian Famine of 1984, the fall of Communism in Eastern Europe and the release of Nelson Mandela in South Africa.


The Five Big Media Moments of 2006


The earth moved. The ground shook. The windows blew in. And our media world in 2006 changed in ways that will forever reshape our lives.

Or maybe it didn’t. Who’s to know? But it was still a hell of a year.

In fact, some bloggers not yet born may one day circle 2006 as a turning point in the way news is produced and ‘consumed’ in this modern age. Of course, there’ll be others who will regard this as baloney, but — hey — that’s the charm of this new media age.

You undoubtedly have your own list of the most important media changes in 2006, based on your own patterns and what you’ve observed.

Well — drum roll please — here is mine:


1. It’s all about YOU!

The rise of UGC (user-generated content). No longer content to “stare at a screen,” audiences took control of what and how they watch. Viewers/readers/audiences are now contributing photos, videos and content to a number of mainstream media outlets and even creating their own (OhMyNews). Outlets like Reuters, Yahoo, BBC, CBC and NYT actively seek user-generated content and promote civic journalism online. And bloggers abound.

Aside from the all the talk about ‘power to the people’, UGC also seems a near-perfect business solution to the “how can we provide popular content when our production budgets are being cut?” dilemma. You just host it — you throw the party at your house and let the guests entertain each other — it’s still your party.


Big Moment: Google’s $1.65 billion acquisition of the youTube website; and following the popularity of the original South Korean site, Ohmynews launches in Japan with more than 1,000 citizen reporters http://english.ohmynews.com/

Links:

- Have you got news for us?

- User-generated TV channel launches

- This is me, reporting for the BBC

- Time Magazine – Person of the Year – “YOU"


2. The Shrinking Newsroom

Layoffs were the unfortunate trend for many newsrooms across North America. From CHUM in Canada, to the Los Angeles Times and NBC in the U.S., dwindling staff had many fearing the loss of important enterprise news stories, and others dreading an end to the newspaper itself. Newspapers are scrambling to find not only relevance, but also revenue in the rapidly expanding media environment.

Knight Ridder in the U.S. and Trinity Mirror in the UK were sold. Both were high-profile victims of shareholders’ continued expectations of high fiscal returns despite the seismic shifts in the broadcasting industries and an increasingly fragmented audience base.

This may point to a fundamental impasse that is now emerging in the ‘business’ of news: Will a privately held corporation producing a news service ever become a thing of the past? How does that change the role of publicly — owned news services (eg- BBC, CBC, National Public Radio, etc.)?


Big Moment: NBC lets go of around 750 employees, including hundreds of news staff; and the Knight Ridder chain, once the largest American newspaper publisher, is sold.

Links:

- Jay Rosen’s new form of journalism

- Top 10 Newspaper-Industry stories


3. Convergence and Concentration


The concentration of Canadian media became a big story this year, as one of the country’s biggest independent voices was swallowed by BellGlobeMedia. Along with CHUM, BGM also licensed the rights to MTV Canada, launching the primarily reality-TV-based channel in Canada. The bulk of Canadian media is currently controlled by five media companies. In Vancouver alone, 84% of all newspapers and broadcast stations are owned by two companies, BGM/CTV and Canwest.

Big Moment: BGM buys CHUM (including CITY-TV, MuchMusic and A Channel)


4. Social Networking


The explosion of ‘social networking’ sites not only connected old and new friends but gave the media access to the private lives of some public figures. Myspace allowed any reporter or producer to search names like Kimveer Gill, and most recently one of the suspects in the “Suffolk Strangler” case and pull up everything from personal photos to rambling blogs.

Newspapers and magazines have started to tap the social networking sites to actually build audience and connect with new readers.

Big Moment: Fox gives Myspace some Silicon Valley credibility by buying up the site for $600 million U.S.

Links:

- The best of web 2.0 (Digital Trends)

- Newspapers use MySpace to attract readers (Digital Trends)

- Wikipedia Definition “Web 2.0”


5. New News anchors


“Emo-news” (newly coined in a recent Spiked Online article) is news reporting that places an emphasis on reporting feelings before facts. Think of it as a type of mass therapy whose main aim is emotionally cathartic healing, rather than informing a citizenry of issues central to driving democracy forward.

Such forms of news programming are usually fronted by strong personalities with a tendency to make themselves part of the story they are reporting. And at the moment, nobody embodies this better than CNN’s Anderson Cooper and Lou Dobbs. Cooper signals a significant shift in the presentation of news – a new type of anchor – light years away from the likes of Tom Brokaw.


Big Moment: The U.S. media backlash against George W. Bush in the wake of Hurricane Katrina (eg- CNN’s Anderson Cooper and NBC’s Brian Williams)

Links:

- Must-Cry TV

- Method Anchor

- Get off the couch!

- Do you want Lara croft reading your news?



This list is only one version of reality. But what is yours?

A lesson from 2006 is that news is no longer a sermon, but a conversation. And you control the information age.

So…in the world of media, what developments inspired, motivated or intrigued you in 2006?


Postscript:


I started writing this column nearly a year ago. This is my 38th ‘letter’ since last January 9. From my perspective at the CBC, it has been an effort to raise – and debate – with you the important media issues that affect our lives.

But the real highlight has been you. Nearly a thousand of you in the past 12 months have sent in your own thoughts and opinions in response to various columns, and it is from that we all have benefited. So thank you.

And special thanks also to three gifted colleagues of mine – Amil Niazi, David Giddens and Andrew Parker – who at different points in the year have been invaluable to me at the CBC with suggestions and links.

Happy New Year to all.


This discussion is now Open. Submit your Comment.

Comments

James Gillespie

I enjoyed reading your interesting thoughts, written from your rare perspecticve. I generally get what is new (news) from radio, including CBC. I am a critical listener (client?) and I am very aware of the differences in theme, political slant, and priorities of the various news providers. I also get news from the internet (CBC News is my homepage) from a number of news providers. My thoughts are that the 'news' per se as presented is much more about entertainment value than information. The information that I am provided is sometimes of great interest to me, sometimes it is not. CBC's 'feature' stories on radio and TV are the same, sometime of great interest to me, sometimes not. What I find disturbing is the overall media supposition that I will be interested in stories that seem to proclaim some sort of terror, risk or threat to me. It seems to me that stories of political, health, social or economic focus are portrayed in the context of a 'crisis', when no crisis actually exists. The media has a responsibility to report on these issues, but also a responsibiity to report the facts, not the 'hype' or merely the negative potential outcomes. American Media (CNN, FOX News, and the main networks are beyond reason with regards to this concern. The CBC so far does not seem to be. If the CBC is to remain credible in reporting news, then it must remain tue to its history and news reporting methodology.

Just my thoughts, Jim

Posted December 22, 2006 07:39 PM

Don

Van

I will try this again, I hit the wrong button last time , deleting it.
As a regular babbler on here I enjoy reading the writings and thoughts of people and report on issues that matter .
It truely is a conversation on a level that is much more enjoyable than to be told restricted thoughts. its like tapping into the conciousness and interconnecting with others.
Thankfully we live in a era where the evolution of technology allows us to speak freely, regardless of the power trippers in politics and religion. Cause ya know historically how they have tried to control the message by restricting info and rights and freedoms.

And what better way to help others and find ways of getting messages out there through discussions on places like these to also help avoid future wars and conflicts through sort of an exitenstial means.

Thank you CBC for the hours of enjoyment and education and the ability to take part , even as a nobody.
Have great new years all.

Posted December 23, 2006 12:56 PM

ted lumley

bc

One of the most important media changes in 2006 has been the continuing ‘embedding’ of media coverage in the military. The CBC and other Canadian media have been giving viewers a look at Afghanistan through the eyes of our military, resulting in broad Canadian public support for ‘civil rights’ in Afghanistan such as women’s education. As a McMaster University ‘Centre for Peace Studies’ ( http://www.humanities.mcmaster.ca/~peace/ ) points out, the direct support by Canadian forces for the education of women and girls in Afghanistan , means that “Canada is fighting on one side of a civil war.”... and that a better approach would be to “Support a national reconciliation process in Afghanistan” (in regard to internal civil issues such as women’s education).

Canadian media’s bypassing of reporting on Afghanistan’s own internal political processes (the internal divisions on women’s education), combined with the ‘embedding’ of Canadian media in the Canadian military, and with internet and related media cultivating of popular one-sided views of ‘what is right’ and ‘what is wrong’, is leading to the abandonment of our former 'peace-keeping' approach that sought reconciliation of all local factions, and is having us instead seek to directly impose ‘what we popularly know to be right and just’, at the point of a gun. This media shift from assisting peer nations (who may appear to us as 'culturally under-evolved') with their internal reconciliations towards a paternalist imposing of 'what is right' is a major 2006 change in Canadian media, that is aligning us with US practice.

Posted December 24, 2006 05:54 AM

michael brass

My interest in straight unbiased facts is the reason I keep coming back to CBC for news. Kudos for continuing to push facts (despite the rising trend of tugging emotions) and recognizing the importance of enabling the electorate to make its own informed decisions to maintain a healthy democracy.

Posted December 27, 2006 12:47 PM

Ken Kernaghan

Calgary

Two more items stand out. The media’s role in highlighting the lack of action by our government following Canada’s evaluation of Maher Arar, and the potential problems caused by the media frenzy for presenting immediate news as highlighted by the Myriam Bedard case.

The CBC interview with the US ambassador is a great example of the media playing the role of the official opposition party. It shows that the mainstream media can play an important role when the government, including the elected opposition, does not appear to be addressing an important matter. In the past, many have criticized this type of action by the CBC claiming it is an inappropriate role for media. I wish to thank the CBC for not appeasing those who demand that the CBC stop this type of reporting.

The Myriam Bedard case is a potential example of how the rush to report can create damaging, incorrect, public perceptions. Though the information is still far from complete many people have probably already passed judgment and are not following-up because it is now “old news”. As with many issues, being careful about the first report to ensure it would not potentially create inaccurate first impressions is difficult but very important. The damage done by the creation of incorrect public perceptions is almost impossible to atone for with future corrective reporting. This problem is probably the result of a population that demands immediate results fueled by media providers promoting themselves as the place to find out about things first, rather than as the place to get the story later but understand it best. The CBC and other media can help by being more careful how they first report on an issue to avoid potentially creating inaccurate first impressions.

Posted December 29, 2006 01:54 PM

Anton (Tony) van Rikxoort

I hardily agree with most of what the editor-in-chief has said. Since a benevelent dictator does not exist in one human. And since being timely and transparant should guide our thoughts and actions, I find this new method of news gathering/reading/participating refreshing and kind of 'No doubt the Universe is unfolding as it should.' Let's all keep up the good works!

Posted December 29, 2006 04:46 PM

Marie Anita MacWilliam

I agree with Ted Lumley. When we send our troops to a foreign country to help that country stabilize and have peace - we must also look at the entire counry and its people. I believe that women must be given equal rights to men. However, we cannot impose it at the point of a gun. Rather than impose I would prefer we take time to slowly educate every segment of the population in the idea that the education of girls and women, men and boys, to the fact of equality is the best way to ensure peace and stability in the country.

Posted December 29, 2006 05:47 PM

Cicely Jefferson

Ottawa

I think one of the bigger trends in journalism at the CBC has been the ascendency of the inflective opinion in tone by many of the reporters. The CBC has become somewhat masterful at keeping overt opinionating out of the text of newscasts, instead replacing textual opinions with clear indications of a reporter's views in the tone of their voice. None of this is done better than the growing crop of Margaret Atwood impersonators amongst your female reporters. Carol Off's world weariness is now the norm, with equally languid intonements from the likes of Margaret Evans and Susan Lunn. While a reading of the transcript of their stories may leave one with an impression that they were generally unbiased, upon hearing their inflexion and tone during their stories, there can be absolutely no doubt as to these ladies' views of their subjects, especially if those subjects happen to be Stephen Harper or Israel.

Posted December 30, 2006 11:19 AM

Irving Stewart

Tony Burman is right! Journalism is in the midst of its biggest shake up since Caxton.

Here, in the UK, the bastion of “real” journalism, the BBC, is now opening its doors to “citizen journalists” in a bid to source low cost material for a proliferation of local radio stations. Similarly the propagation of consumer publications sees the input from unpaid “journalists” as critical to success.

Amateurs have always infrequently “grabbed the front page” with exclusive stories, or pictures, for which they have [rightfully] been paid the going rate. However the implications for professional journalists facing an onslaught of material from “hobbyists” eager to see their name in print has yet to be addressed.

The BBC, and indeed our esteemed leader Tony Blair, openly supports citizen journalism. The former has stated that it would not accept news or pictures from those who may have put themselves in danger, nor will it pay the going rate, or acknowledge copyright. This flies in the face of every professional journalistic or publishing body in the free world.

Where does this leave accredited journalists who have spent many years establishing their sources, honing their skills in particular areas, or risking their lives in war torn locations?

• Will the readers of specialist publications respect the views of an “amateur” over those of respected household names in journalism?
• Will politicians [or even lobbyists] “trust” stories to a total stranger armed only with an MP3 recorder and a pocket digital camera?
• Will TV and radio networks risk the flack that may follow an unsubstantiated report?
• Will the army, or police, allow such unauthorised “reporters” into the “front lines”?

I suspect that the first family of a “citizen journalist” who is “killed in action” may well take a different view when they discover the lack of insurance, or a professional body to fall back on.

Civil litigation may well be the thorn in the flesh of citizen journalism.

Posted December 31, 2006 12:50 PM

Joy

Southside

Happy 2007. Looking forward to more great editorials next year!

Posted December 31, 2006 06:30 PM

Anthony Chernushenko

I agree with Ted Lumley's comments regarding the question of our presence in Afghanistan, and would like to add the following personal comments:
One, our present decision makers, from General Hillier to PM Harper (MinDef O'Connor is just a hiccup in the equation) should have done some reading on Afghanistan, from Rudyard Kipling to Robert Fisk's "The Great War For Civilisation". Two, our military's efforts to "win hearts and minds" cannot be done with Leopard tanks but with Massey Ferguson tractors. Present efforts are only rewarded with a cleaver in the skull. Just think, a hundred thousand dollar education and training of an Canadian officer totally devastated by a fifty cent hatchet in the hands of an Afghan teenager.
Three, I do support out troops, not by car bumper logos and red t-shirts from Canadian Tire, but by bringing them home alive for their children, wives and parents.

"When you're wounded and left on Afghanistan's plains,
And the women come out to cut up what remains,
Jest roll to your rifle and blow out your brains,
And go to your Gawd like a soldier."
(Rudyard Kipling, "The Young British Soldier")

That should not be our military option.

Posted January 1, 2007 12:23 PM

Francis Penny

You are missing one of the big 2006 media moments and it's particularly glaring in light of the sham trial and subsequent execution of Saddam Hussein.

That moment, of course, is the failure of the big media outlets (including the CBC) to report on the curious occurrence of a war crimes/crimes against humanity trial in Iraq while no such trial(s) have occurred in Afghanistan.

That moment, of course, is simply a continuation of a media performance that is sadly out of touch with real news.

The blogs and independent news sites have dealt with this very meaningful story.

Posted January 2, 2007 11:16 AM

J

vancouver

ooops, it's 2007 what's the next news about iraq, america and the tories that will be used strongly by the media. just wait and be shocked.

Posted January 2, 2007 10:39 PM

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