Just days before Super Bowl XXLVII, the National Congress of American Indians in the United States has released a video denouncing the term 'redskin.'
It's part of an ongoing campaign urging the NFL's Washington Redskins to change the team's name.
The video titled Proud To Be highlights the strengths and positive attributes of indigenous peoples, as well as features prominent aboriginal people throughout history.
The video ends by saying, "Native Americans call themselves many things, the one thing they don't...." and the final image is a picture of Redskins helmet.
Campaign has support in Canada
Ian Campeau, a deejay with the group A Tribe Called Red led the campaign to get the Nepean Redskins to change their name and logo.
He said the term 'redskins' is as offensive as the 'N-word'.
The Nepean Redskins changed their name to the Nepean Eagles earlier this year.
The campaign to change the name of the Washington Redskins hasn't been as successful.
In an open letter last year, owner Daniel Snyder wrote, "We are Redskins Nation and we owe it to our fans and coaches and players, past and present, to preserve that heritage."