Tue, Jul 15, 2014.
It's the new kind of hit, the one musicians all hope for. It's a hit that breaks you big overnight, one that gets straight to the audience, one that's millions and millions big, right on their tablets and phones and laptops, any place there's a screen. It used to be a bad word in the music world, but now it's accepted, and fought over. It's an ad.
Ads sell music, and pay well too. Real money, licensing dollars. As musicians have seen revenue disappear from recordings, more and more they have turned to licensing deals, whether its for video games, movies and TV, or commercials. And the best of them all are the ads for major companies that run everywhere, for name brands such as Coke, Victoria's Secret, cars and computers.
Perhaps the best-known example, and the most desired brand, is Apple. In 2007, a commercial using Feist's 1234 single helped push the singer to international fame, giving her a hit album in the process. Can lightening strike twice for another Canadian woman? That's what Julie Doiron will find out. The Sackville, NB singer has landed a licensing deal with Apple for a commercial called Parenthood. It's using her song Life Of Dreams from the 2009 album I Can Wonder What You Did With Your Day. It's a world-wide campaign, which began at the start of July.
Doiron's song is heard over a series of scenes showing parents interacting with their kids. The concept is that iPhones can be used to help raise the family, with apps that show toddlers how to brush their teeth, etc. Doiron's no stranger to the kid world.. The mother of four has juggled family with rock for much of her career, which began in 1990 in Moncton with the beloved Eric's Trip. Along the way Doiron has released ten albums on her own, including the 1999 Juno-winner Julie Doiron and the Wooden Stars. She'll be playing at Sackville's annual SappyFest August 1 - 3, the festival she co-founded, and has a series of reunion shows with The Wooden Stars coming up in Ontario and Montreal August 20 - 23.
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Bob Mersereau has been covering music, and the East Coast Music Scene since 1985 for CBC. He's a veteran scene-maker at the ECMA's, knows where the best shows and right parties are happening, and more importantly, has survived to tell the tales. His weekly East Coast music column is heard on Shift on Radio 1 in New Brunswick each Wednesday at 4'45. He's also the author of two national best-selling books, The Top 100 Canadian Albums (2007) and The Top 100 Canadian Singles (2010).