Bill Feding operates a feedlot in British Columbia’s Okanagan Valley called Southern Plus Feedlot. He doesn’t believe that sub-therapeutic doses of antibiotics contribute much to fattening the cattle. And he saw a market for antibiotic-free beef. So he only uses antibiotics if he actually has a sick animal. He keeps fewer cattle in a larger space than most feedlots, reducing the chance of infections, and reducing stress. He applies the teachings of Temple Grandin in the way the cattle are treated.
He sells his product as Okanagan’s Finest Angus Beef (OFAB) to restaurants and high-end butchers.