Jim Bray: New trends in high-end audio
Thursday, October 25, 2007 | 09:02 AM ET
Money Talks is a collection of daily columns from The Business Network, which airs weekday mornings on CBC Radio One at 5:45 a.m. ET (6:15 a.m. ET in N.L.).
In this dog-eat-dog business world, you're always trying to be different from the competition. One way is to offer something new, or something that, while not truly new, is so much better than past products your customers will open up their chequebooks readily. For example, companies such as Bang & Olufsen and Rotel are introducing innovations that are dragging the hulking, old tech power amplifier into the 21st century, offering new levels of performance and miniaturization never seen before in high end audio.