CBC Global Header Navigation

 
host picture

  | Bookmark and Share

One Dollar House

Matt Galloway spoke to Dilip Soman about a Toronto home with an asking price of one dollar. He's a Professor of Marketing abd the Corus Chair in Communications Strategy at the Rotman School of Management, University of Toronto. He's also the co-author of "The Psychology of Pricing, The Handbook of Consumer Psychology."
Listen audio (runs 6:02)
  •