CBC DELIVERS CANADA’S MOST-WATCHED PRIMETIME PROGRAM ON SUNDAY AS THE JUNO AWARDS RETURN TO THE NATIONAL PUBLIC BROADCASTER

Mar 27, 2018

CBC’s broadcast of the 2018 JUNO Awards garners an average audience of
1.4 million on CBC, CBC Radio and CBCMusic.ca with 33 percent of viewers in the 25-54 demographic, and an additional 230,000 streaming views to date in Canada and around the world

Barenaked Ladies with Steven Page deliver the most-watched moment of the night as 1.5 million tune in for their Canadian Music Hall of Fame induction

290 million impressions for #JUNOS and 22 million for CBC Music on Twitter
during live broadcast


“Awards shows don’t always get tributes right. But on Sunday night, the JUNO Awards nailed it – with a gorgeous homage to Gord Downie, and a terrific performance by Barenaked Ladies as they reunited with former bandmate Steven Page” - The Globe and Mail

“The JUNO Awards appear to be upping their game in every way from the JunoFest events and lead up tours and concerts to the awards show. It not only exceeded expectations, it really showcased Canada’s unique and wonderful music community in a way that demonstrated clearly why so many of its artists are going gangbusters in the global market.” - The Vancouver Sun

Showcasing some of the country’s best musical talent including artistic legends and rising stars, CBC’S March 25th broadcast of the 2018 JUNO Awards was Canada’s most-watched primetime television program on Sunday, as confirmed by preliminary overnight audience data from Numeris.* Hosted by 13-time JUNO Award winner Michael Bublé and featuring performances from Arcade Fire, Arkells, Daniel Caesar, Diana Krall, Jessie Reyez, Lights, Shawn Hook and The Jerry Cans, the two-hour broadcast delivered an average audience of 1.4 million across live and encore broadcasts on CBC television and live broadcasts on CBC Radio One, CBC Music and CBCMusic.ca, with 33 percent of the audience in the 25-54 demographic**. The television audience peaked with 1.5 million viewers when Barenaked Ladies with Steven Page reunited onstage to be inducted into the Canadian Music Hall of Fame at 6:24 pm PT/9:24 pm ET. The awards have also been streamed 230,000 times to date in Canada and around the world on Facebook, YouTube, Twitter and cbc.ca/watch.

Broadcast live from a sold-out Rogers Arena in Vancouver and produced by Insight Productions, the 2018 JUNO Awards marked the return of the annual awards to Canada's public broadcaster, as well as the first-ever simultaneous live broadcast of the JUNO Awards in all time zones across Canada and global livestream at cbcmusic.ca/junos.

On social media, #JUNOS was trending number one in Canada on Twitter during the live broadcast, with 290 million impressions overall. CBC Music garnered 22 million Twitter impressions during the broadcast, and was one of the most-mentioned accounts of the night***.

As the home for Canadian music, CBC is committed to shining a spotlight on homegrown music and artists all year with CBC Music’s extensive JUNO 365 content including the first annual Music Day on CBC on March 25, which featured special programming across all CBC platforms leading up to the awards broadcast. JUNO 365 content has garnered over 8 million video and page views across CBC Music’s Facebook, YouTube and cbcmusic.ca/junos pages to date since January 2018.

Opening with a special instrumental rendition of International Achievement Award and Album of the Year Winner Arcade Fire​’s “Everything Now,” CBC’s broadcast of the 2018 JUNO Awards featured 10 performances including Diana Krall's rendition of “L-O-V-E” with host Michael Bublé; Nunavut's The Jerry Cans performed their hit song “Ukiuq” (Northern Lights); Vancouver local Shawn Hook gave a special performance joined by The Vancouver Chinese Youth Orchestra honouring MusiCounts; fan favourite Arkells rocked the stage with their hit track “Knocking at the Door;”  and vocal powerhouse Lights performed a beautiful rendition of her hit “Giants” while honouring other female JUNO nominated artists with personalized graphic novel-style portraits, following a powerful introduction from Buffy Sainte-Marie and Grimes. Breakthrough Artist of the Year Jessie Reyez took to the stage to deliver a raw rendition of her breakout hit “Figures,” joined by R&B/Soul Recording of the Year winner Daniel Caesar, who performed “Freudian” and “We Find Love” with a 12-person choir earlier in the broadcast. Presenters Northern Touch Allstars: Rascalz, Checkmate, Kardinal Offishall, Thrust and Choclair surprised fans with a performance of their hit song “Northern Touch” to celebrate the 20th anniversary of the groundbreaking hip-hop release.

Canadian icon and Artist of the Year Gord Downie, who is now the most awarded male artist in the history of the JUNO Awards, was honoured in a moving tribute introduced by Kevin Drew and Pearl Wenjack, with Sarah Harmer and Barenaked Ladies' keyboardist Kevin Hearn performing “Introduce Yerself” and Dallas Green of City and Colour performing “Bobcaygeon,” later re-joined by Sarah Harmer.

The evening’s awards were anchored by the induction of eight-time JUNO Award winners Barenaked Ladies, alongside co-founder and singer-songwriter Steven Page, into the Canadian Music Hall of Fame. Presented by Geddy Lee, the recognition marked three decades as legendary performers and one of Canada’s most celebrated groups. Fans rejoiced as Barenaked Ladies and Page took the stage for a special one-time performance of “If I Had $1,000,000” with original member Andy Creegan and “One Week,” joined by Jann Arden, Jim Cuddy, The Jerry Cans, City & Colour, Eric McCormack, Northern Touch Allstars and more.

The 2018 JUNO Awards broadcast is available at cbcmusic.ca/junos.

For a complete list of winners at the 2018 JUNO Awards, including biographies and images, visit www.junoawards.ca.

Award Sponsors for the 2018 JUNO Awards include Artist of the Year (presented with Apple Music), Songwriter of the Year (presented by SOCAN), JUNO Fan Choice (presented by TD), Album of the Year (sponsored by Music Canada), Breakthrough Artist of the Year (sponsored by FACTOR, The Government of Canada and Canada’s Private Radio Broadcast), and R&B/Soul Recording of the Year (sponsored by CBC Music).

The 2018 JUNO Awards Broadcast is produced by Insight Productions in association with CBC and The Canadian Academy of Recording Arts and Sciences (CARAS). Executive Producer is John Brunton for Insight Productions, Allan Reid and Mark Cohon for CARAS and Lindsay Cox is Executive Producer and Supervising Producer, Insight Productions.


*TV Source: Numeris TV Meter, March 25, 2018, CBC Total, A2+, 7-10:10pm EST, Total Canada, AMA, generated by InfoSys+TV

**Radio Source: Numeris Radio PPM, Total Canada, CBC R1 & CBC Music, March 25, 2018, P2+ AMA, Sun 8pm-10pm ET, generated by InfoSys+

***Source: Brandwatch social listening (based on “Juno Awards 2018” query, containing mentions/hashtags/authors of url or links associated with CBC Junos on Twitter), refers to top 30.  Twitter trends in Canada, as of 9:30pm, public facing. Facebook insights @CBCMusic page, live broadcast post “CBC Music: The 2018 JUNO Awards Broadcast”, peaked 1:27:44 into the stream. Data date range selected, March 25, 2018


Exclusive Broadcast and Content Partner: CBC Music


CARAS acknowledges the financial support of FACTOR, the Government of Canada and of Canada’s Private Radio Broadcasters.

Premier Partners of the 2018 JUNO Awards: The Province of British Columbia, Creative BC, the City of Vancouver, Apple Music and TD Bank Group.

Web Links:
Official JUNO Awards website: junoawards.ca
Twitter: @TheJUNOAwards
Instagram: @TheJUNOAwards
Hashtag: #JUNOS


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About CBC/Radio-Canada:
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We are leading the transformation to meet the needs of Canadians in a digital world.

About CARAS:
The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity MusiCounts programs and initiatives, Develop emerging artists through mentorship and development programs, Celebrate Canadian artists with year round JUNO Awards showcasing, andHonour music industry icons through the Canadian Music Hall of Fame. For more information on The 47th Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit junoawards.ca.

About Insight Productions:
Known for its award-winning ratings juggernauts and many of the Country’s biggest award shows, music series and variety specials – Insight is back in the producer's chair for their 17th JUNO Awards.  Headed by John Brunton and Barbara Bowlby, Insight is Canada’s most established content producer and an industry leader in the development, financing and production of hit programming, both scripted and unscripted.  Insight Senior Vice-President & Show Runner, Lindsay Cox serves as Executive Producer along with John Brunton on The JUNO Awards, The Canadian Screen Awards, The Launch, A Fury Christmas, Canada Day 150! From Coast to Coast to Coast, Canada’s New Year’s Eve Countdown and The Tragically Hip: A National Celebration.  In 2018, Insight collectively received 24 Canadian Screen Award nominations.  Other 2017 productions include The Amazing Race Canada, Big Brother Canada, Top Chef Canada and Intervention.  Insight Productions was founded in 1979 and has since created thousands of hours of groundbreaking content.

For media inquiries regarding CBC’s JUNO programming, please contact:
Teaghan Hawke, publicist, CBC
teaghan.hawke@cbc.ca
416.205.6863