Press Releases


One Patient, 20 Dentists, Zero Consensus. Why? A CBC Marketplace Investigation Reveals an Uneven Practice

Money Where Your Mouth Is airs on CBC News' MARKETPLACE Friday, Oct. 19 at 8 p.m. (8:30 NT) on CBC-TV

When it's time to get our teeth checked, most of us trust our dentist to determine the treatment plan and how much it will cost. They are the experts, aren't they? In this week's episode, MARKETPLACE's Erica Johnson puts dentists to the test: how does one know for sure what work needs to be done and how much it should cost? We reveal that dentists themselves can't even agree.

VIDEO: click to see a sneak preview

In Money Where Your Mouth Is, MARKETPLACE sends a researcher with hidden cameras to 20 different dentists in Toronto and Vancouver. We want to know: what treatments are recommended for her pearly whites? We discover a wide variation in treatments and costs. It seems dentistry is not that black and white after all--there are various shades of grey. MARKETPLACE wants to know why--to get answers for the millions of Canadians who visit their dentist every year.

Money Where Your Mouth Is airs Friday, Oct. 19 at 8 p.m. (8:30 NT) on CBC-TV; Oct. 20 at 9:30 p.m. ET and Oct. 21 at 5:30 p.m. ET on CBC News Network.

Plus, CBCNews.ca asked users to 'open wide' and tell us about their experiences with dentists and dental treatments. Some of the stories we heard were heartfelt and funny, others were sad and worrisome. Beginning Thursday, you can read some of these Tales from the dentist's chair, and share your own online at CBCNews.ca.

Winner of the 2011 Gemini Award for Best News Information Series, MARKETPLACE airs Fridays at 8 p.m. (8:30 NT) on CBC Television. MARKETPLACE also airs Saturdays, at 9:30 p.m. ET, and Sundays, at 5:30 p.m. ET, on CBC News Network. For more information on MARKETPLACE, visit our website at cbc.ca/marketplace, join us on Facebook and follow us on twitter: twitter.com/cbcerica and twitter.com/cbctom. Executive producer is Tassie Notar.


cbc.ca/marketplace
facebook.com/cbcmarketplace
@cbctom
@cbcerica
@cbcmarketplace

About CBC News
For more than 75 years, CBC has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.

For further information, or to request interviews, contact:
Melissa Prince, Veritas Communications
o) 416-482-2669
c) 647-205-4744
prince@veritascanada.com
or
Corey Black, News and Current Affairs Publicist, CBC
o) 416-205-8710
c) 647-221-4133
corey.black@cbc.ca