Strategy Magazine, one of Canada's leading marketing media voices, has named CBC as one of their "Brands of the Year" in their October issue.
"It's an honour to be singled out as a modern media company in Canada and be named one of Strategy's Brands of the Year," said Kirstine Stewart, Executive Vice-President, CBC English Services. "After a very challenging year for CBC, to be recognized in this way is a wonderful tribute to the commitment of our people, world class content and loyal partners."
Each year, Strategy Magazine identifies the top brands in Canada whose marketing efforts broke through to create deep connections, a clearly-defined persona and culminated in top-of-mind status with the Brand of the Year awards.
For more information on the Brand of the Year awards, visit www.strategyonline.ca
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.
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