| Marketplace
Murmurs is a daily blog of
consumer-related news, thoughts and
missives that cross the minds and desks
of the CBC News: Marketplace staff... |
Consumer-made advertising backfires for Chevy
March 31, 2006
These days a big
trend in advertising is allowing consumers to create their own ads and post them on company websites.
You can bet Chevy will be taking this
consumer-posted ad down from its site pronto - it mashes
together Chevy's own iconic imagery for one
of its SUVs with a not-so-subtle message track:
We paved the prairies
We deforested the hills
We strip-mined our
mountains
And sold ourselves for oil
To bring you this
beautiful machine
So you can finally drive
To see what's left
of our wilderness
And now that we're here,
We can't get out
of the car
America 2006: the ultimate padded
cell.
Tahoe: An American Revolution
Overheard in some Chevy boardroom this morning: Er,
we have a problem…
via: Antonia
Zerbisias
related Murmurs: Flogging
backfires for Coke's 'Zero Movement', VW files charges over viral
ad
murmur categories: advertising,
activism, environment,
cars
tags:
consumers consumer news consumerism advertising SUV activism environment
posted by Tessa
| 10:42 AM (ET) | Permalink
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