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Soft drink sales go flat for first time in 20 years
March 10, 2006
For the first time in
two decades, the sale of carbonated soft
drinks is down, Ad Age reports [registration
required].
According to Beverage Digest, volume
slid 0.2 per cent -- and if it hadn’t
factored in energy drinks like Red Bull
and Monster, carbonated beverage volume
would have tumbled even further,
0.7 per cent.
Some of the top brands were
the hardest hit. Coke sales dropped
2 percent and Pepsi was down 3.2 percent.
The slide
is attributed to a growing trend among
health-conscious consumers to reach for
water and non-carbonated products, while
young people turn to sports drinks, water
and juice as treat beverages.
But the news isn't all grim for the beverage
industry. While volume fell, sales actually
grew to the tune of $70 billion US, thanks
to price increases.
via: Ad
Age
related Marketplace stories: Cafeteria Confidential, Fat Grade, Junk
Food Addiction, Sugar Surprise
related murmurs: Teenage
girls prefer pop: nutrition study, 'Say
no to pop,' Nunavut residents told
murmur categories: health, food/drink, kids
tags: consumers consumer news consumerism nutrition health diet research beverages
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