In a revealing peek behind the retail curtain, we look at the tricks that companies use to convince you to buy more. How an industry of neuroscientists and behavioural psychologists help retailers boost business and make us buy stuff that we may not actually want or need. And just in time for Black Friday, we show you how to recognize and resist the most popular and deceptive marketing techniques.
Featuring Dianne Buckner on special assignment to Marketplace.
Are you an impulse shopper? Confess your biggest #ImpulseBuy here.