BROADCAST DATE : Nov 7, 2014

Online reviews: Faking It

This week, we're faking out fake reviews.

The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online.

We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker.

FRIDAY night at 8pm / 8:30pm NT on CBC TV.

And we'll be on Twitter all night using the hashtag #reviews