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Battle of the Brands: Air Canada vs. Canadian Tire
By Charlene Sadler
Friday, December 4, 2009, 5:39 PM
aircanada-102109-190.jpgPity Air Canada. It appears they can't buy the kind of goodwill that the consuming public holds out for Canadian Tire.

On Wednesday, Air Canada put out a press release heralding the fact that readers of an international travel magazine, Global Traveler, voted Air Canada the Best Airline in North America and Canada. Say what you will about Air Canada, but readers could have voted for other airlines. Presumably, nobody forced them to vote for Air Canada.

But a quick read of the comments found it's practically sport to take on Canada's national airline.

Without going into detail, let's just say few commenters were congratulating Air Canada on the win.

Indeed, poster Edmontonflyer summed it best: "I always get a kick out of comments to Air Canada stories; knocking this airline is a national pastime. I've never understood the public's contempt for AC."

Compare those comments to ones made in reference to another iconic Canadian business, Canadian Tire, which also made the news this week with the announcement that it would launch a $1 coin for the first weekend in December.

Commenters wrote of their pride that Canadian Tire, how it had taken on Walmart and was still standing. They positively waxed poetic.

"I love Canadian Tire," wrote Surrey, B.C., poster Banjaboy. "As an immigrant I just think it stands for Canada retail. I walk in the store, see the snow shovels, bags of salt etc. So Canadian. My comment is completely off topic but just had to say that."

Why is that Canada?
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