Claim on COLD-FX package: 'Recommended Dose for Immediate Relief'
Statements from Afexa Life Sciences, Inc. (former owner of COLD-FX) and
Health Canada regarding the claim, "Recommended Dose for Immediate
Relief":
Afexa Life Sciences Inc. (COLD-FX) statement (Dec. 7, 2011):
Regarding the claim of 'immediate relief':
Before Health Canada created the Natural Health Products Directorate to address NHPs specifically, Cold-FX was approved for sale in Canada with a Drug Identification Number (DIN) and with the claim of offering immediate relief. With the establishment of the NHPD in 2004, Natural Health Products were required to apply for a Natural Product Number (NPN) to take the place of either a DIN, in a few cases like ours, or the absence of regulatory approval in the case of many NHPs. Over the course of 34 months following its establishment, the NHPD assessed the body of clinical evidence supporting Cold-FX's efficacy, and in 2007 granted the product its NPN and approval to make the claim that "Cold-FX helps reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system."
At that time and in accordance with industry standards, the decision was made to run through all the existing packaging, before beginning to manufacture and subsequently roll out new packaging with the new claim.
Health Canada statement (Dec. 22, 2011):
In 2000, Cold Fx was assigned a Drug Identification Number (DIN) by Health Canada's Therapeutic Products Directorate with an authorized claim of "Traditional Herbal Medicines for the relief of cough due to colds". That DIN has since been deactivated. A claim of 'immediate relief' was not authorized.
Cold-Fx licensed by Health Canada's Natural Health Products Directorate on February 13, 2007 with the following claim: helps reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system. Details of the product's terms of market authorization can be found in the Licenced Natural Health Products Database at the following link: http://webprod3.hc-sc.gc.ca/lnhpd-bdpsnh/info.do?lang=eng&licence=80002849
Since its authorization in 2007, 'helps reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system' remains the only approved claim assigned to this product.
It is Health Canada's expectation that natural health products are sold in accordance with their Terms of Market Authorization. Any necessary changes to labels are expected within a reasonable period of time (e.g. the lesser of next label run or 12 months) if no risk to the health and safety of Canadians is identified. Product license holders should take the necessary steps to ensure compliance with these expectations.
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