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Lots of people swear by it, as evidenced by its status as Canada's top-selling cold remedy. But does COLD-FX really do what the company claims?
Marketplace puts COLD-FX to the test, and discovers that there may be more clever marketing than proven science at the heart of their success.
Host Erica Johnson also reveals where the processing of this "Proudly Canadian" product takes place, and speaks with company insiders who reveal a dirty secret.
Also, what does Don Cherry have to say?
To those of you who have questions about the CBC carrying ads about products Marketplace investigates: CBC has Advertising Standards policies, which can be found at http://www.cbc.radio-canada.ca/docs/policies/ads/. The approval process for commercials is supervised by CBC's Advertising Standards Department, which operates independently from CBC News.
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