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Details On Our Survey
Marketplace commissioned Leger Marketing to conduct a custom online survey. The survey was conducted between July 19 and July 24, 2011. A total of 1025 adult Canadians participated in the survey. The sample consisted of 832 adults who responded to the Anglophone survey. Virtually all (827) of the English sample indicted shopping at a national store chain.
Because the result showed little differentiation among the top three worst rated chains, a secondary follow up survey was conducted by Leger Marketing on their LegerWeb omnibus from October 17-19, 2011. This second survey was conducted to allow a deeper understanding of customer service ratings of the top three worst rated chains. A total of 1,508 adult Canadians participated in the survey, 1159 of whom responded to the Anglophone survey. All research was conducted via an online survey. |
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