POWER OF PERSUASION | Originally broadcast March 20, 2009 on CBC-TV
About the energy retailers
There are more than a dozen energy retailers operating across the country — and Direct Energy and Universal Energy describe themselves as being the biggest and the fastest growing energy marketers, respectively.

Universal Energy says they offer consumers the choice of "price protection" by offering a fixed-rate. In an email to Marketplace, Universal Energy’s spokesperson said their contracts were analogous to mortgages: “[I]t is exactly the same as locking in your mortgage vs. a variable rate.”

Both Direct Energy and Universal Energy are members of the Ontario Energy Association (OEA). The companies say they are actively taking part in the training initiatives OEA spokesperson Shane Pospisil discussed in Marketplace's report.

Arrow Click here to visit the OEA's official website

Arrow Click here for more information about the OEA's training initiatives

Direct Energy says it has a "zero-tolerance policy for misrepresentation by sales agents." In an email sent to Marketplace on March 20, 2009, Direct Energy’s spokesperson said its sales agent shown in the program’s hidden camera footage “was terminated on March 10 for misrepresentation.”

Arrow Click here to visit Direct Energy's official website

Universal Energy’s spokesperson responded to our investigation via email, and said, "We take agent interaction very seriously at the door (as demonstrated by our terminating the one agent and never processing the [Amanda] Middleton application into our system)."

Arrow Click here to visit Universal Energy's official website

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Posted on March 20, 2009 CommentBookmark, Email & Share
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