Reader's Digest sweepstakes marketing tactics have come under fire in the United States. Lawmakers in Washington, D.C. and 32 states forced the magazine to pay $6 million to customers who fell for their tactics. In addition to the payout, mailings now have larger print and a sweepstakes fact box.
As a result of the U.S. settlement, Reader's Digest in its 2008 Annual Report says that its new regulations "have significantly reduced the effectiveness of sweepstakes as a marketing technique.”
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