Penny Pain
Hey! That's my penny!
(Click here to watch the video)
Originally broadcast Feb. 13, 2008 — Enjoying the GST cut? Of course you are. Who doesn't prefer a $1.48 coffee to one that costs $1.49?
The bad news is that you're not getting all the pennies you're entitled to. More than a few merchants have used the tax reduction as a way to quietly boost their prices.
Here, in convenient chart form, is a guide to where some of those pennies are going.
| Business | Item | Price before | Price after | Profit |
|---|---|---|---|---|
| Starbucks | Tall coffee | $1.75 | $1.73 | 0 |
| Tim Hortons | Lrg. coffee | $1.43 | $1.42 | 0 |
| Vending machine | Pepsi | $1.75 | $1.75 | $0.02 |
| Royal Alex Theatre |
"Dirty Dancing" ticket |
$120 | $120 | $1.06 |
| Cineplex | Movie ticket | $11.95 | $11.95 | $0.09 |
| Taxi (Toronto) | Minimum charge | $3.00 | $3.00 | $0.03 |
| Toronto Star | Saturday paper | $2.00 | $2.00 | $0.01 |
| Parking meter (Toronto) | 1 hour | $2.50 | $2.50 | $0.02 |
And here's a chart showing how all those pennies could add up over a year:
| Business | Annual extra revenue |
|---|---|
| Ottawa parking | $117,880.00 |
| Vancouver parking | $450,000.00 |
| Toronto parking | $1,018,000.00 |
| Toronto Star | $334,614.28 |
| Dirty Dancing | $47,778.95 |
| Cineplex | $5,400,000 |
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