We knew the exhibition would be popular, but it succeeded far beyond our wildest expectations.
—Stephen Borys, curator and WAG director
Winnipeg Art Gallery director Stephen Borys built it, and they came.
After extending the initial run of 100 Masters: Only in Canada through the September long weekend, more than 60,000 people walked through the exhibit, making it the best-attended exhibit in the gallery's 100 year history.
"We knew the exhibition would be popular, but it succeeded far beyond our wildest expectations," Borys says.
Read: 100 Masters work leaves lasting impression on curator
"The show had the strongest opening in the WAG's history, and that momentum just continued to build resulting in a hold-over of the show for an extra two weeks. By the final weekend, visitors who had been away over the summer, and those who wanted to see it one more time, just poured in. It was incredibly exciting."
And there was more good news for the gallery, 100 Masters
helped set other records for highest sponsor support, outreach in schools and increase in membership numbers.
"When the Norman Rockwell exhibition hit 30,000 visitors, we knew we were connecting in a new way with our community. And when 100 Masters
saw those numbers double, we believe it truly confirmed that the WAG is playing an important role in our city and province," Borys says.