(Green Action Centre)
I think the biggest shift has been that people want to get back to some of the traditions that have been lost over the past couple generations.
—Josh Brandon, communications coordinator
A Winnipeg instructional film on composting is an official selection at the San Francisco Green Film Festival.
How to Compost was directed by filmmakers Trevor Gill and Christopher Paetkau and produced by Green Action Centre. By poking fun at public service annoucement films of the 1940s and '50s, Master Composter Linda Olsen teaches would-be composters how to turn food and yard waste into usable humus.
Josh Brandon is the communications coordinator at Green Action Centre, he says using humour in the film was very deliberate.
"People know the environment is important, but they don't want to be lectured to. Any time you can use humour to get your message across, you will have a better reaction. It sticks in people's heads in a way that statistics and policy statements about waste reduction never will," he says.
Green Action Centre runs composting workshops for homes, schools, workshops and communities and has seen interest in the practice grow.
"I think the biggest shift has been that people want to get back to some of the traditions that have been lost over the past couple generations," Brandon explains. "To relearn how to build gardens and grow their own food, and making compost is a big part of that.
No further training films are in the works at the moment, though How to Compost wraps up a series of three films (including Bike! and Walk to School Manitoba!) that were produced with support from Assiniboine Credit Union.