In fact Manitoba's music industry is responsible for 25% of the industry's national revenue outside of Quebec.
—Steven Fletcher, Minister of State for Transport
Manitoba musicians are getting a little help from the federal government.
Today, Minister of State for Transport Steven Fletcher, announced $1,390,000 would be allocated to the Manitoba Music Industry Association for a Trade and Business Development Initiative to roll out over the next three years.
(from left) Stephen Carroll, Minister Steven Fletcher, Sara Stasiuk, Federal Lights' Jean-Guy and Jodi Roy. (Manitoba Music)
"Western Diversification's investment will help Manitoba Music build industry capacity in the west while helping businesses respond to industry needs and opportunity," Fletcher said.
"Canada's music industry is a vibrant and growing sector in the Canadian economy generating millions in revenue each year. In fact Manitoba's music industry is responsible for 25% of the industry's national revenue outside of Quebec. I think that's pretty awesome."
The influx of cash is expected to help Manitoba musicians reach a greater global audience.
"It will open up some doors for musicians and agents and managers based in Manitoba to access more markets," explained Sara Stasiuk, executive director of Manitoba Music
A new program will also push outside Manitoba borders, aiming to address the unique needs of Francophone artists across Western Canada.
Stasiuk said some of the money will go toward grants, but the majority will be spent planning trade missions and networking events to help raise the profile of musicians, across genres, in markets around the world.
"[We did] Del Barber showcases a couple times, once at the Ontario Council of Folk Festivals conference. Right after, all of the major agencies approached him and
wanted to work with him," Stasiuk said.
Barber later signed with local management company Paquin Entertainment Group.
"It's really exciting," Stasiuk said. "Manitobans do really well when they go to these markets so to be able to do it bigger and better is going to provide better results. Bigger than we've seen before."