Posted by Sandra Thacker, SCENE Producer | Thursday December 13, 2012
Spot the JP Hoe! (Joey Senft)
With subjects of Winnipeg, travelling and fantastic realities, I don't think the video could have turned out any better. My only regret is not foreseeing an Ikea monkey as the lead.
—JP Hoe, singer/songwriter
When JP Hoe walks on stage for the first of three JP Hoe Hoe Hoe Holiday shows on December 13, he has a gift for everyone in the audience. It's a never before seen video.
It means a lot for Hoe to be able to reveal this video. "This was a busy year. New record in May, on tour in April, May, June, Sept,
Oct and Nov and exchanging some vows in July, I had zero free time to plan or
shoot anything to compliment the single. It took until November, when I reached
out to the Procter Bros. for their expertise."
Hoe says he's a bit camera shy but he loves videos that are visually appealing on their own, regardless of the song. "After
discussing the plan and the treatment with Christian Procter, I knew the song was in
good hands. With subjects of Winnipeg, travelling and fantastic realities, I
don't think the video could have turned out any better. My only regret is not
foreseeing an Ikea monkey as the lead."
Christian Procter produced and directed the video with his brother Sean. They run Procter Bros. Industries, a video
production, animation and design company in Winnipeg's North End.
When Hoe asked them to produce the video, he gave them two criteria says Christian Procter: "make something
different from your standard music video, and make it look great."
He left the rest up to them. "The rhythm of the song made us
think of freight trains, and since our first meeting with JP was the day he got
back from touring we thought we could have a train coming home, to Winnipeg. He
loved the idea," Procter says.
"We made the video using traditional stop motion animation, so we
had to build a quirky miniature world in our North End studio for the shoot. We
scavenged thrift stores for old toys and household items that gave us a base of
nostalgia we could build on."
And that's not all they rummaged up for the shoot, "Old licence plates became apartment towers, an old
yard stick became rail cars, clothespins became train tracks. We wanted
everything to feel familiar, but with a little twist. The end result, like JP's
music, has a unique Winnipeg feel that appeals to that little bit of Winnipeg in
The JP Hoe Hoe Hoe Holiday Show takes place Thursday - Saturday, December 13 - 15 at the Park Theatre.