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VideoThe Lytics tour Winnipeg in their new video

Posted by SCENE Staff | Saturday October 6, 2012

The Lytics taking a break before their tour. (Khammy Phanthavong)

Winnipeg hip hop group The Lytics have a busy few weeks coming up.

Their new album, They Told Me, is being released on October 16. On the 19th, they're opening up for rapper Cadence Weapon at the Park Theatre. Then they'll head off for some Western Canadian tour dates with Edmonton's former poet laureate.

So before things get too crazy, SCENE took a moment to chat with one-fifth of the group, Andrew Sannie.

Tell us about the video shoot you did with Vancouver director Stuey Kubrick?

It was July, about mid-July and it was really hot, +30 pretty much the whole time. Stuey said, "Show me the places you like to go, or cool things in the city." I remember walking away at the end of the shoot and going, "I hope that works out." Then seeing the final product, I was like, "how did he get that?"

Does it take someone who's not from Winnipeg to capture the city the way he did?

I think so. In his head he had it planned out but we didn't know what it was going to be like.

He captured the cool of the city really well. That's one thing that happens a lot in Winnipeg, we play down or defend our city to outsiders, but watching it I'm really proud of the city.

You look like you were having fun during the shoot, do you like making videos?

We hate making videos, the thing about videos is they're so forced a lot of the time. We've probably done five or six and only released two. The thing about videos is a lot of times they don't come off authentic.

So if you actually get to see a Lytics video, you know they approved it.