Winnipegger Lynne Skromeda will take the corner office at the Winnipeg Folk Festival (WFF) starting September 4.
WFF is one of the largest folk festivals in Canada. It's been operating without an executive director since July 2011, when Tamara Kater's contract was not renewed.
Gerry Couture, chair of the festival board of directors, couldn't be happier to have secured Skromeda.
Lynne Skromeda takes on the role of executive director in September.
"She brings an excellent reputation as a passionate, hard-working manager who gets things done while building strong, collaborative relationships," Couture explained. "She will serve us well as we move toward our vision of seeing Winnipeg emerge as the folk music capital of North America."
Skromeda is firmly ensconced in the Winnipeg arts scene, with 12 years of experience in the local film industry. She currently works as president of production at Frantic Films.
And Skromeda has long been a fan of Winnipeg Folk Festival. "I've literally grown up with festival.
I call it my Disney land. It's my happiest place to be. And I'm really glad now that I get to tie my professional life with what I am passionate about in my personal life."
The Winnipeg Folk Festival has an operating budget of 4.5 million and a staff of 17. The festival hit a record attendance of 59,553 last year with 2,950 volunteers lending a hand. The festival also runs a year round concert series, educational programs and a performance space and music store in the Exchange District.