Head in the Sand band Royal Canoe, from top left: Matt Peters, Brendan Berg, Derek Allard, Matt Schellenberg, Bucky Driedger, and Michael Jordan (Valentin Mittelstet)
Head in the Sand (HitS) records is steadily growing a reputation as a player in the local and national music business.
Founded by Michael Petkau Falk (lead singer of Les Jupes) in 2009, this small label currently houses less than ten acts on its roster. Yet, for Head in the Sand it is truly the quality and not the quantity of its musical output that is commendable.
Here are five reasons to watch out for this rising label:
1) It's based in Manitoba!
Head in the Sand records is proudly and firmly located in Winnipeg.
2) The emphasis on cutting-edge music and brilliant sound quality.
If there's a commonality among the artists on the label, it's the distinctive, eclectic sounds and the pristine quality of the recordings themselves.
3) Artist and label work together in veritable symbiosis
"For this to work, it has to be a partnership between us and the artist," explains Petkau Falk. "We're prepared to do what need to be done to promote the music, and the artist has to be willing to work and make things happen."
4) National expansion
Hits recently signed its first-ever non-Winnipeg act, and it's an important one: Vancouver's white-hot Rococode. "They liked what HitS had been doing," admits Petkau Falk. And with a buzz trailing behind them like a hoard of Vuvuzelas, this West Coast indie-pop outfit has been taking the country by storm. Its stellar debut album, Guns, Sex, & Glory has received a metric ton of plays on CBC's music site.
5) Two bands under the HitS banner represented Manitoba at SXSW last month.
Epic indie-rockers Les Jupes and quick-pop purveyors Royal Canoe were chosen to be part of this year's gargantuan music festival held annually in Austin. The opportunity for these local products to showcase their talent in front of rabid music fans looking for the next big thing has been known to launch careers into the upper stratosphere.