If you walk into Sew Dandee in Osborne Village, you're likely to see the smiling face of shop owner Andee Penner.
She opened the store in 2006 and proudly sells local and Canadian handmade goods, from baby clothing to handbags. Penner also designs and makes some of the items on the shelves herself.
Card for the expectant mom. (Andee Penner)
If you follow the shop's Twitter account, you'll not only be kept abreast of new items coming through the doors, you'll also see frequent posts of handmade cards that aren't like the ones that fill the shelves at your local drugstore.
The cards are one of Penner's contributions, designed to fill that void in the greeting card aisle. Penner says she got into making cards after being inspired to find an environmentally responsible way to send send birthday wishes or wedding congratulations.
"I searched and found a great Ontario based company that makes 100 per cent recycled paper cards and envelopes along with 100 per cent plant based biodegradable card sleeves," Penner says.
Since many shoppers come into Sew Dandee looking for unique gift ideas, Penner said it just made sense for the shop to start selling cards too.
A card for the hot one in your life. (Andee Penner)
But what sets her designs apart is their quirky tone. "So many of my cards are just my honest - albeit snarky, sarcastic - perspective on various situations," she says.
From Valentine's Day cards, to cards celebrating a same sex wedding, or best wishes for a new baby, Penner is slowly working her way through just about every occasion.
One of her favourites to date is also one of the very first ones she made. "[It] came from an honest place in my life so that one is still very close to my heart. It says, 'I love you so much I could puke.' For the first three months of dating my partner, Mac I felt like I was going to barf every time I saw him or thought of him.
One of her first designs. (Andee Penner)
"Love can be pretty gross sometimes! But so worth it. Seven years later and he still makes me want to puke sometimes. Another one I'm loving right now is 'No worries. Really. Maybe I can be a bridesmaid at your next wedding.' I love a good dose of passive aggressive sarcasm!"
Penner says when people are choosing cards in the store, the person they're buying for inevitably comes up.
"It's often a great conversation finding out who is getting the card. I love being a part of that. It's a great feeling when someone finds that perfect card for that perfect occasion for that perfect person. It's very serendipitous."