There's a real sense of community here. And it's a chance to help revitalize the area.
—Jon Hochman, Fitzroy owner
Sherbrook Street, south of Broadway, has always been home to an eclectic mix of retail stores, service businesses, convenience stores and long-time restaurants.
On the surface, that's a winning recipe for a successful urban neighbourhood. But unlike the Exchange District, Osborne Village and Corydon Avenue, Sherbrook Street's collection of commerce has never really taken off as a go-to-spot in Winnipeg.
That's starting to change.
Read: Fitzroy offers late night eats on Sherbrook
Graham Bargen (left) and his partner Thom Heibert opened their coffee shop on Sherbrook Street earlier this year. (Robin Summerfield)
Late-night eatery Fitzroy opened this week, joining Thom Bargen coffee shop, as the newest resident in this blossoming food and restaurant district.
Relative newcomers Boon Burger Café, Stella's Café and its next-door bakery, and the cosmetic changes at The Nook, have also also driven the Sherbrook buzz.
"It's really exciting," says Erin Bend, editor of Ciao!
magazine, a bi-monthly publication which covers Winnipeg's restaurant and food scene.
Sherbrook Street development is a perfect example of the spirit of entrepreneurship and the continuing rise of independent, chef-run start-ups in the city. It also reflects a diversity in dining that local residents hunger for, says Bend.
"They've really created a niche," Bend says.
For Fitzroy owner Jon Hochman, moving in on Sherbrook was an ideal fit.
"We wanted a place that had a true, neighbourhood feeling," he explains. "There's a real sense of community here. And it's a chance to help revitalize the area."
Charisma of India owner Mitesh Trivedi welcomes new restaurants to an area he's been in for 11 years. (Robin Summerfield)
Longtime resident Lisa Moore agrees. "It feels like lots of new stuff is happening."
And unlike corporate business, there's "an artisanal feel to things everywhere," says Moore, who has lived in the neighbourhood for six years.
Long-time restaurateur Mitesh Trivedi, owner of Charisma of India, believes the Sherbrook Inn still attracts the wrong crowd and is the "black dot," in the area but the addition of new restaurants is a great thing for the neighbourhood.
With his restaurant and other long-timers Bistro Dansk and The Melting Pot, the area is getting better, Trivedi says.
"It's becoming very unique here."