THE OTESHA PROJECT
Jessica Lax and Jocelyn Land-Murphy lead the Otesha Project - a coast-to-coast bike trip stretching over 7000km and five months from Vancouver to Newfoundland. They're a gang of hopeful hooligans pedaling alternatives to a society of over-consumption.
Although they don't sport much leather or many tattoos, Jessica Lax and Jocelyn Land-Murphy can still be called hardcore bike gang leaders. This strong willed (and legged) duo led the Otesha Project's coast-to-coast bike trip - over 7000km and five months from Vancouver to Newfoundland.
Otesha is a gang of hopeful hooligans pedaling alternatives to a society of over-consumption - pushing the idea that we should all switch gears, and try to leave a smaller tire-print on this planet and its people.
A life-changing school trip to Kenya gave Jocelyn and Jess a new perspective on the beauty of their own backyard - and instilled a sense of their responsibility to keep it that way.
Returning to Canada they figured the best way to 'walk the talk' was a cross-country bike trip, educating and inspiring along the way.
Adopting the Swahili word for 'Reason to Dream', The Otesha Project was born.
The 30 riders pedaled town-to-town, giving over 250 performances sparking thoughts of social responsibility and sustainable living to high school students.
And it just keeps growing. Jocelyn and Jessica are riding hard to empower youth to be the change they want to see in the world.
IF WE ARE GOING TO THROW ANYTHING OUT,
LET IT BE THE CONCEPT OF GARBAGE
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