Business/Innovation: January 2013 Archives
Wednesday January 30, 2013
A new marketing idea had Canadians at the Royal Winter fair in Toronto professing their affection for the humble potato. A video booth was set up during the Agricultural fair in the fall where people recorded their potato messages and stories about why they love PEI Potatoes. About 200 were recorded. And now, a series of six "Tater Talk" videos are part of a promotion by the PEI Potato Board. Kendra Mills, the marketing director of the PEI Potato board, spoke with CBC's Sara Fraser.
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