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Courting the convention crowd

Mary Tulle

Destination Cape Breton is looking for 60-thousand dollars from the Cape Breton Regional Municipality.

CEO Mary Tulle made the request during a presentation to council last week.

She also layed out the association's strategic plan for boosting tourism to the island.    

Part of that plan involves courting conference and meeting business.

To learn more about the strategy, and how the 60-thousand dollars would be used, we've invited Mary Tulle into our studio.

Listen audio (runs 11:16)