For years, country music acts have taken a page from more mainstream pop and rock, for instance with sexy music videos and more lighthearted lyrics. Now, a growing number of artists are reversing that trend: relocating to Nashville and tweaking their sound towards country.
From South Carolina's Darius Rucker, former frontman of Grammy-winning '90s pop-rockers Hootie and the Blowfish, to the Toronto singer-songwriter once dubbed "Indie Lindi" Ortega, many musicians are discovering fresh success and new audiences eagerly eating up their new country releases.
"The music's so real and that's the thing I've always loved about country music: it's about life and about things that happen every day," Rucker, who was also inducted into country music's iconic Grand Ole Opry in 2012, told CBC's Deana Sumanac.
"I think fans like that."
Watch the attached video, for Deana Sumanac's full report about the rising trend of pop musicians "going country."