We've been watching them since they were teenagers in shows like Freaks and Geeks and Undeclared. Now Jay Baruchel, Seth Rogen, James Franco, Jason Segel, Jonah Hill and a brigade of other Judd Apatow prodigies have been taking the lead in Hollywood on both sides of the camera.
"I've been acting for 18 years so it's funny to be at a point in my life and career where I'm either in the boss posse or my friends are the boss posse," Jay told us when he was in Toronto battling it out for Canada Reads.
And they're about to release the apocalyptic comedy blockbuster of the summer: This is the End. All of them.
Instead of listing them here we thought we'd save you the scroll and send you to the IMDB page for This is the End. Joining the usual suspects of comedy hits like Knocked Up, Superbad and Pineapple Express are thebest of the young and funny film industry (plus Rihanna!) for a go-big-or-go-home ensemble cast where everyone plays (and pokes fun at) themselves as the world comes to an end.
"It doesn't suck to be in New Orleans and eat fried chicken and go to work and burst out laughing at something Danny [McBride] said," Jay explained. "It was a wonderful, wonderful experience."
This part's important for aspiring filmmakers: This is the End is based on a short film that Jason Stone and Evan Goldberg created in 2007 on a nothing budget that Jay tells us pretty much all went to craft services. It was called Jay and Seth Versus The Apocalypse and the trailer got a lot of love online.
Now, six years later, the Canadian-born-writer-producer team of Seth Rogen and Evan Goldberg (who started writing Superbad together when they were just thirteen) will make their directorial debut with This is the End when it opens in theatres on June 14th.
Here's more from Jay on what it was like to make it: