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Heartlanders For High River Raises $70,000, Show's Relief Efforts Continue

Saturday's Heartlanders for High River fundraiser featured a Q&A with the cast, food, entertainment, meet-and-greets with the stars -- and the star-animals -- just as the organizers expected. But the day-long event, which opened the CBC series' Calgary set to the public for the first time ever, packed at least one happy surprise, the sort worthy of a heartwarming, Sunday-night drama.

Approximately $70,000 was raised for the High River Disaster Relief Fund Saturday, event organizers tell CBC Live. (The final tally is still being calculated.)

Live auctions for one-of-a-kind memorabilia -- like Amy's promise ring and Grandpa Jack's guitar -- contributed to that grand total.

But no item was as sought after as an exclusive set visit for six to the show's Heartland Ranch. For one hardcore Heartlander, that opportunity was worth $10,000.

The ranch, located in Millarville, AB, is just 40 km from High River, the southern Alberta community devastated by this summer's floods. All through the show's six-season run, the town has subbed for Heartland's fictional hometown of Hudson, and while everything collected during Saturday's fundraiser will go directly to the High River Disaster Relief Fund, Heartland's cast and crew isn't through supporting their TV home.

If you'd like to help, here's how.

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Exclusive T-shirts, like those sold at Saturday's event, are still available online, and can be yours for significantly less than the cost of a trip to the Heartland Ranch. Get one for $20 through the Heartland blog. (On the site, you'll also find information on how to donate directly to the High River Disaster Relief Fund.)

Check out snapshots from Saturday's Heartlanders for High River event:



Related:

Heartlanders for High River Set Tour Sells Out in 28 Hours
Flooding in the Heartland; Cast Sends Update From Southern Alberta
VIDEO: Heartland Ranch Set Tour