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Samuel Bronfman
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In Yiddish, “Bronfman” means Whisky
Man, the name attributed to Sam Bronfman as a child by jeering
classmates. Following his namesake and determined to overcome
his poor Russian immigrant beginnings, Bronfman and his brothers
started from scratch by making whisky in a warehouse in Yorkton,
Saskatchewan.
The Bronfman empire flourished, selling liquor to American
bootleggers, during the 1920s prohibition years. By the time
he died in 1971, Bronfman was a billionaire in control of
the world's largest distillery. Today, Seagram is a global,
diversified corporation, dealing in whisky, champagne, cognac
– and now the entertainment industry, with the purchase
of MCA/Universal Studios at a price of $5.7 billion U.S.
Original Air Date - January 15, 1997
Links
The
Bronfman Foundation
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sites)
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