The biggest beauty moments of 2017
This past year saw some major leaps in the right direction for the billion-dollar industry
When looking back on the year that was 2017, there were moments that made beauty watchers stand up and say yassssss. Not only were beauty images more diverse in terms of race, age, shape and other markers of appearance, but now more than ever the message is about positivity and embracing what makes each person who they are. And of course, there were the blast-off product launches and latest trends that set the Internet ablaze.
Here are six beauty moments that made a big impact in 2017.
Makeup's new maven
Without a doubt Rihanna Fenty Beauty was the biggest beauty launch of the year, and it keeps on delivering hits. Launched in September, with 40 foundation shades that could all actually be found in store! While Fenty is not the first brand to create such a wide range of hues, it was a major talking point perhaps because of the sophisticated and subtle way the brand handled undertones in each formula; a lot of the darker shades were the ones that sold out first — perhaps still the most underserved. One of the latest releases, the Stunna Lip Paint, is garnering rave reviews, and Riri launched her already buzzy "Mattemoiselle" lipstick line on Boxing Day.
A whiff of success
Alessandro Michele has the Midas touch at Gucci, bringing the fashion brand success after success since becoming its creative director in January 2015. This past spring, he put out his first fragrance for the brand, titled Gucci Bloom. The fragrance got major love online thanks to its beautiful pink porcelain bottle and red floral-print box. The scent itself is a lovely mix of tuberose, jasmine and orris root, and its very-Gucci campaign starred none other than hotter than hot, Canadian photographer and artist Petra Collins, Dakota Johnson and transgender model Hari Nef.
In real life
Kim Kardashian West's new beauty line KKW is all about contouring and highlighting (obviously!), and her recent fragrance launch sold out in six days. But what we're most excited about is the reality television star's beauty show, Glam Masters, set to air in February. A beauty competition show hosted by Laverne Cox, GM brings together a stacked roster of judges and, we're hoping, more behind-the-scenes peeks at how the mega star gets ready.
While podcasts have been engrossing listens for years now, the best thing we've subscribed to this year is Breaking Beauty, a Canadian podcast started by two former magazine editors, Carlene Higgins and Jill Dunn. The duo is funny, inquisitive and creative when it comes to their new chosen medium, which has already seen praise from The Coveteur and Refinery29. They dive into researching how cult favourite beauty brands got their start (and maintain their status), chatting with the likes of Emily Weiss from Glossier, Davis Factor from Smashbox, Tiffany Masterson of Drunk Elephant and more. With the launch of a few more similarly themed podcasts, it seems beauty is getting a well-deserved moment in stereo.
The bald & the beautiful
While they're certainly not the first to shorn their locks (we're looking at Natalie Portman, Charlize Theron and Lupita Nyong'o), in 2017 two major stars went completely bald. Kate Hudson shaved her California beach waves earlier this summer for a movie that she is working on with Sia, and Cara Delevingne's bald and beautiful look this past spring was glorious! We know — she's a model and will look good with any hair, but the actor really embraced her new look, going with short silver strands at the MET Gala as if her hair were a magnificent piece of jewellery. We absolutely dig it.
When Glossier launched in Canada in September it caused a maelstrom of Instagram posts, inciting what must have been hundreds of thousands of dollars in revenue for the fledgling, digital-only beauty brand. The Toronto-based pop-up took over a Queen West space that saw lineups and return visitors during its stay. And shortly after the brand landed in Canada, they launched two major products: A fragrance and a body care line. What the body care line did for millions of fans was reinforce the ingenuity and diversity behind the brand by including real women with glowing, super-hydrated skin. The oil-based collection was a game changer in beauty advertising standards, and we're so here for that.