When CBC news reported Atlantic Wholesalers Limited and Loblaw were suing Wayne Lord, the reaction was fast and furious. The former basketball coach from Bathurst lost his wife and seven of his players in a highway accident two years ago. The story triggered an immediate public outcry and the company issued a statement to say it was dropping the lawsuit.
Listen here for reaction from the K.V. Riverboat Classic basketball tournament in Quispamsis, along with our interview with Karen Blotnicky, a marketing professor at Mount Saint Vincent University in Halifax.