Genres > Factual Entertainment

Who We Are

The Factual Entertainment department was created to broaden the appeal and reach of CBC's programming to larger and more diverse audiences. We are mandated with the development and acquisition of new programming and formats in four genres: TALK, REALITY, AFTERNOON/ LIFESTYLE, GAMESHOWS and VARIETY/ NEW PERFORMING ARTS & LIVE EVENT PROGRAMMING. These projects are also being created with an eye to exporting formats to the world market. We are interested in programs that have sponsorship opportunities and multi-platform strategies beyond traditional broadcast avenues.

Our current shows:

  • Dragons' Den: A panel of self-made millionaires invest in business ideas pitched by entrepreneurs.
  • George Stroumboulopoulos Tonight: Early prime entertainment talk show (M-F).
  • Steven & Chris: Afternoon studio-based lifestyle talk show (M-F).
  • Best Recipes Ever: Afternoon studio-based food show (M-F)
  • In the Kitchen with Stefano Faita: Afternoon studio-based food show (M-F).
  • Battle of the Blades: Eight accomplished figure skaters pair up with eight rugged hockey players in the ultimate skating competition for charity.
  • Four Rooms: Four rooms. Four buyers. Four chances to make the deal of a lifetime. Premieres Winter 2014
  • Recipe to Riches: A competition-style reality series in which amateur Canadian cooks create and share their innovative favourite personal recipes with the country. Premieres Winter 2014

How To Work With Us

One-page pitches should be sent to the contact below, along with a signed copy of the CBC's Submission Release Form which can be downloaded from this website. Producers can expect a response from the department within 4-6 weeks.

All proposals are reviewed by the Factual commissioning team every other week. If there is interest in a project, the producer will be contacted for further discussion and refinement of the program proposal.

Each month the Factual Entertainment Department presents promising proposals to the Content Office. If the Network is interested in the concept, we embark on a phase of development, the deliverables of which are agreed upon by the producer and the CBC. Development funding is determined by the deliverables.

What We Are Looking For

Prime time reality programs:
  • Hour and/or half-hour concepts
  • Continuing and repeatable series, no less than 10 episodes
  • Social experiments, constructed reality
  • Shows that can use our assets as a national broadcaster with operations in every region across the country
  • Shows that we can build a movement around
  • Shows that have multi-platform possibilities
  • Shows that appeal to a broad audience: adults 25-54 and families.

The Branded Entertainment Development Initiative

CBC calls on marketers and independent producers to collaborate on multi-platform strategies and partnership opportunities with CBC's daytime and afternoon programming schedule

CBC announces the creation of The Branded Entertainment Development Initiative, a unique opportunity for marketers and independent producers interested in collaborating on CBC's daytime programming schedule. It will provide the chance to be part of the creation and development of new daytime programs that incorporate strategic partnerships with outside brands, in an effort to create opportunities that go beyond traditional broadcast avenues.

"We know there are strong ideas already percolating out in the Canadian independent production communities that would fit well with our existing lifestyle and cooking shows," said Jennifer Dettman, head of Factual Entertainment, CBC Television, "We look forward to hearing more from the industry and providing a platform for brands and products to be integrated seamlessly and organically into our programming."

Announced today at the inaugural BCON Expo presented by Strategy and Playback
magazine, The Branded Entertainment Development Initiative will be managed and
developed through a combined effort of CBC's Studio & Unscripted team and the CBC
Revenue Group Client Marketing department. The full criteria and details of the new initiative will be released April 5, on CBC's Independent Producers website.

"It is extremely rare for marketers and their brands to be at the table while a project is in this stage of development - we are thrilled to be offering this 'first of its kind' opportunity to the Canadian marketing and advertising community," said Gaye McDonald, director of Client Marketing, CBC Revenue Group.

Thank you for your interest in the Branded Entertainment Development Initiative. Please note that we are no longer accepting submissions. Please be advised that submissions received prior to the deadline are currently under review.

CBC Submission Release Form

Materials will not be reviewed unless accompanied by a signed CBC Submission Release Form, downloadable here: Submission Release Form (PDF)

We will respond to all submissions within 4 - 6 weeks of receiving a signed CBC Submission Release Form. We cannot return materials submitted.

Contact Information

Jessica Schmiedchen
Manager, Development, CBC Factual Entertainment
Email - factualpitch@cbc.ca

Postal Address

Canadian Broadcasting Corporation
PO Box 500, Station "A"
Toronto, Ontario, Canada
M5W 1E6

Shipping Address

Canadian Broadcasting Corporation
205 Wellington Street West
Toronto, Ontario, Canada
M5V 2G7