“What Are You Looking For?”
This is the question we get asked the most. On this page, we’ve tried to answer that question as fully and as clearly as possible. Please take the time to read this information and apply these filters to your creative thinking—this will give you the best shot at a successful pitch.
In our Factual programming at the moment, we're looking for series that are authentic, distinct, character-driven, and have the potential to spark conversation about a topic of national relevance. What does this mean?
Authentic means real moments experienced by real people. Authentic storytelling doesn’t feel fake or constructed, isn’t superficial, and connects with the audience on an emotional level. We want to showcase the best of Canada.
Distinct means that you probably wouldn't see the content on another network. If your idea is in the lifestyle space (decorating, renovation, property, fashion, paranormal/mediums, dating, wedding, marriage, travel, adventure, weight loss, gardening, crafting, DIY, celebrity) you would be more successful pitching one of the specialty channels. Does your show fit perfectly on another network? If so, it’s not for us.
Character-driven means that we want to hear pitches that are about people, not subjects. Keeping Canada Alive is not a report on waiting times, hospital beds, medication, etc.—it’s about the lives of the people who use our health care system every minute of the day. Pitch us a story, pitch us characters, but a pitch that is just about a subject won’t cut it. We need drama, but we’re not about nasty, superficial conflict. The characters in our Unscripted series are engaging, inspiring, resilient, and forward-thinking.
Sparks conversation means that we want Canadians talking about our content, but we also want them talking about the issues and themes raised by that content. Keeping Canada Alive sparked a conversation about our publicly funded healthcare system. Still Standing asks the question—what is happening to Canada’s shrinking small towns? Canada’s Smartest Person is an entertaining way to move the dial on how we measure intelligence. This fall, This Is High School shows us the inner workings of a high school and opens a conversation about education.
When reviewing new proposals, we’ll evaluate how your concept addresses each of those elements. Other important factors to consider:
Do not be earnest. We want entertaining, immersive, captivating content. We don’t want to be earnest or old-fashioned.
Make the audience feel something. Our factual series are not about delivering straight-up information. We deliver emotion and human connection. Create something that will make our audience laugh, cry, gasp and feel proud to be Canadian.
Stay in Canada. We currently have one Unscripted series (Interrupt This Program) that explores the underground arts scene in cities outside Canada—but that’s an exception. We are mostly looking for concepts set in Canada.
It’s crowded out there. Drawing eyeballs to new content is no small feat in this crowded media landscape. What unique hook does your series have? What’s the wow factor that’s going to generate buzz and compel the audience to watch?
Diversity is key. CBC continues to invest in diversity both behind the scenes and in front of the camera. This means introducing new perspectives, voices, and topics of conversation, and talent that’s as ethnically, culturally and geographically diverse as the audiences we serve. We encourage all producers to embed diversity of view, subject and approach in your proposals.
Why is the public broadcaster the right partner for this series? This is a big question that we ask of each incoming pitch. Where is the public value in your concept? Why is CBC the best platform to tell your story? This links back to the point above regarding distinct content—a docuseries set in a cupcake shop, or a tattoo removal competition might be perfect for a specialty network, but would be lacking that layer of value that is essential for CBC.
Our Current Shows
How To Work With Us
We encourage producers to begin by familiarizing yourselves with our shows. Watch CBC on TV or online. Review our schedule online. Set up a Google Alert so you can be notified when we greenlight a new show, or there’s an article in the press about our programming.
One-page pitches should be sent to the contact below, along with a signed copy of the CBC's Submission Release Form which can be downloaded from this website. If you have any video to support your pitch (ie: host or talent tape, short teaser, etc.) you may include links in your email.
All proposals are reviewed by the commissioning team on a regular basis. If there is interest in a project, you will be contacted for further discussion and refinement of the program proposal.
If the Network is interested in the concept, we embark on a phase of development, the deliverables of which are agreed upon by the producer and the CBC. Development funding is determined by the deliverables.
The Factual team also works closely with the CBC Arts team—see their commissioning page here.
Watch videos online of your favourite CBC-TV programs, news, sports and much more