Children & Youth

 

Who We Are

Kids' CBC champions Canadian kids and their families by making accessible on all platforms interactive content which is focused on the "whole child". We connect directly with our audience, and partner with parents to reflect back to kids the rich diversity of peoples and places that make up Canada today.
 
Our focus on the "whole child" means that we go beyond curriculum and look for shows which encourage children's development in the areas of creative expression, socio/emotional intelligence, cognitive learning (e.g. numeracy, literacy, problem solving, science and technology), physical development and awareness of themselves and the world around them. Kids' CBC wants to Educate. Celebrate. Empower. our young viewers.
 
Our need for shows in these different areas varies depending on what we have on air and in production - it is recommended that producers familiarize themselves with our programming block and interactive sites to understand what we already have and what we might need.
 

What We Are Looking For

  • A strong show for 4-7 year olds that can air in the early morning that appeals to kids of a broader range than our pure preschool audience.
  • School aged: We are always interested in strong interactive properties with the potential for a series of shorts.
  • In preschool, we are also interested in preschool shows that incorporate STEM based learning and dramatic play.

Pre-School Mornings

We are looking for child-centred programs and interactive projects that:

  • Are highly entertaining and developmentally appropriate to our age target (2-6 year olds), keeping in mind our directive: Educate. Celebrate. Empower;
  • Have clear and well executed educational goals that support the "whole child" in the areas of creative expression, socio/emotional intelligence, cognitive learning (e.g. literacy, numeracy, problem solving, science and technology), physical development and awareness of themselves and the world around them;
  • We strive for gender equality to be reflected in our programming, therefore, it is important for you to keep this in mind when submitting your proposal to us. It is essential to connect to preschoolers with an equal representation of both male and female characters (note that there is a disproportionate number of male driven shows on air worldwide at this time, and the majority of the pitches we receive are with male leads). This is not to suggest change Mike to Michelle in your pitch, but rather in the development of show ideas, that you consider this imbalance;
  • Are full of engaging, memorable characters;
  • Tell great stories;
  • Encourage kids to think and do;
  • Are tied to a book or an appropriate, well-established brand;
  • Show outstanding production value (art design, music and casting);
  • Are unique and have a great hook that sets it apart from other projects.

Saturdays and "Preschool Plus"

We are looking for child-centred programs and interactive projects that:

  • Appeal to preschoolers but also children in the early elementary grades (4-9 years old);
  • Are highly entertaining;
  • Are full of engaging, memorable characters;
  • Tell great stories;
  • All genres: 2D, 3D animation, live action;
  • Less obviously education than pure preschool shows, but still with some level of educational content, whether it be direct (ex. a game show) or more subtle (pro-social content);
  • Pushing the envelope in animation or design- we love shows with a fresh and original look.

School-age

  • We have limited financing available for school-age programming therefore, we are looking for pitches with creative financing models.
  • We are always interested in strong interactive properties with potential for a series of broadcast shorts to marry with.

Interactive

We are looking for:
  • Engaging content that fits under our overall Kids' CBC strategy;
  • Is a unique approach to interactive or game development;
  • Is age appropriate and aims to maintain a preschooler's attention;
  • Is built within our Kids' CBC parameters.
We are interested in:
  • Projects that have been developed with both television and interactive in mind;
  • All genres: 2D, 3D animation, live action, hybrid, puppets, etc.
  • We are also interested in content for our Parent's site, let us know if you have a blog.

How To Work With Us

Submissions may take the form of a one-sheet summary or concise creative outline. Some form of written material. Submissions can include, but are not limited to:
  • A brief synopsis;
  • Creative outline detailing the programming concept;
  • Information regarding talent, guests and/or individuals/companies affiliated with the project;
  • An estimated budget;
  • An idea of the target audience;
  • Opportunities for multi-platform content or sponsorship opportunities;
  • Promotional DVD or prototype or concept/storyboards for Interactive;
  • Bios & CVs for the Key Creative(s) presently attached, if any, including affiliated Canadian or foreign partners and the nature of their involvement;
  • A fully executed release form. Materials will not be reviewed unless accompanied by a completed release form.
Due to the volume of proposals submitted, we will only set up meetings for projects once we have reviewed materials, and if there is significant interest on our part.
 

What if you are not a director, writer or producer?

CBC welcomes proposals from all Canadians. While a good idea can come from anywhere, the development and production of a television program requires an in-depth understanding of the television industry and production process. If you bring us an idea we really like, we can help connect you with an appropriate production company.
 

100% Canadian Content

CBC's Children's department only airs programs that qualify under CRTC regulations as Canadian Content. We do however work with foreign companies that partner with Canadian companies and who qualify under the CRTC guidelines for Canadian content.
 
For more information on how to qualify, check out: http://crtc.gc.ca/eng/INFO_SHT/TV11.htm
 
For information on co-ventures or co-productions, please visit: http://www.telefilm.gc.ca/en/?q=en
 

CBC Submission Release Form

Materials will not be reviewed unless accompanied by a signed CBC Submission Release Form, downloadable here: Submission Release Form
 
We will respond to all submissions within 4 - 6 weeks of receiving a signed CBC Submission Release Form. We cannot return materials submitted.
 

Contact Information

Lisa Cinelli
Children & Youth Assistant
(416) 205-7155
email: lisa.cinelli@cbc.ca
 
Postal Address
Canadian Broadcasting Corporation
PO Box 500, Station "A"
Toronto, Ontario, Canada
M5W 1E6
 
Shipping Address
Canadian Broadcasting Corporation
205 Wellington Street West
Toronto, Ontario, Canada
M5V 2G7

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