How To Pull A Fast One

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This week we bring you four lessons on pulling a fast one

1. Employ Your Dead Cat - Ben Goldacre  explains how he debunked the credentials of  a high-profile nutritionist using just an internet connection and a dead pet. 

2. Blame it On Brenda Walsh - Anna Chudnovsky pulled a prank in high school that still haunts her. When she sent a fake letter to a friend that he had been cast in the new Saved By the Bell TV series she didn't expect him to believe it. 

3. Dress Like a Robot - we sit down with Kembrew Mcleod, professor of communication studies at the University of Iowa, about the history of pranksterism and some of his own favourite pranks such as purchasing the trademark for "freedom of expression" 

4. Buy the Dog a Pair of Pants - The godfather of pranksters Alan Abel tells his story of punking Walter Cronkite with his fake organization The Society for Indecency to Naked Animals. 


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