Using Social Media for Social Good.
Melanie Walsh and Jun Yeo are McGill students who just got back from India. They were part of a project called 5 Hot Cities, India 2011. Their goal was to use social media for social good.
Through Facebook, Twitter, Youtube and Blogs, this group raised close to 15,600 dollars. Today is the last day and they hope to break 16,000 dollars!
The money will sponsor the education of underprivileged girls in India.
You can find more information here or follow them on twitter @5HotCities
Here's their pitch to you.