CONTEST RULES

Heartland 100th Episode Trip Giveaway (“Contest”)

from 9:00 am EST on February 24, 2013 to 6:59 pm EST on March 10, 2013 (“Contest Period”)

Canadian Broadcasting Corporation (“CBC”) and Her Majesty the Queen in right of Alberta as represented by the Minister of Culture (“Prize Sponsor”)

1. HOW TO ENTER

No purchase required. To enter the Contest, during the Contest Period watch for the clues that can be found on the on-air preview for Heartland’s 100th episode, on the Heartland blog at www.cbc.ca/heartland/blog/index.html and on Heartland’s 100th episode on March 3, 2013. Once you have found a clue visit www.cbc.ca/heartland (the “Website”) and complete the official entry form by submitting your answer along with your name and the requested contact information.

To be valid, entries must be received by 6:59 pm EST on March 10, 2013.

Limit of one entry per person per method of entry, up to a maximum of three during the Contest Period. If you attempt or are suspected of attempting to enter more than once per person per method of entry or use robotic, automatic, and programmed or any entry methods not authorized by these rules, it shall be deemed as tampering and will void your entries.

Entries become the property of CBC and will not be returned to you.

2. ELIGIBILITY

Contest is open to all Canadian residents who have reached the age of majority in their province or territory of residence at the Contest opening date. Employees of CBC, the Prize Sponsor and their affiliates, as well as such employees’ immediate family (father/mother, brother/sister, son/daughter) or persons living under the same roof are not eligible to enter this Contest.

3. PROCEDURE FOR AWARDING PRIZES

On March 11, 2013, a random draw will be conducted by CBC from among all eligible entries received during the Contest Period. The first selected contestant to correctly answer the mandatory mathematical skill-testing question shall be declared the winner, subject to meeting all the conditions described in these rules.

Winner will be contacted by telephone or by e-mail during the week following the draw and should claim their prize as instructed by CBC by no later than seven days after the date they are initially contacted. If a winner cannot be reached within seven days following the first attempt of contact, incorrectly answers the mathematical skill-testing question, declines the prize, or fails to return the required release form, the prize shall be forfeited and CBC has the right, at its sole discretion, to select another winner.

4. DESCRIPTION OF PRIZE(S)

The winner will receive a trip for four to Calgary including:

- return economy airfares for (maximum) four people from the Canadian airport closest to the winner’s residence;

- accommodation for two nights at a hotel to be chosen by CBC and the Prize Sponsor in their sole discretion

- return transportation from Calgary International Airport, vouchers toward meals and a special visit with the cast and crew of Heartland at a date and time to be determined.

The prize includes only what is specifically described and no other allowance will be granted. The winner and his/her travel companions will have to pay all other expenses including, but not limited to:

- some meals and beverages;

- transportation costs, including round-trip transfers between the winner’s residence and departure airport;

- travel insurance (cancellation, medical, etc.);

- gratuities, tips, taxes of any kind;

- personal expenses.

If the winner and his/her travel companion (s) are unable to travel because they lack proper documentation, the prize will be forfeited without compensation, and a new draw may be held. Winner may be required by hotel to provide a valid credit card to cover incidental expenses.

The winner must be available to travel on the dates as advised by CBC. If the winner is unable to travel on the designated dates, the prize will be forfeited without compensation and a new draw may be held. No extension of the trip will be allowed. If the winner resides within 250km of Calgary, AB alternate transportation may be provided at the sole discretion of CBC, and the airfare part of the prize will be forfeited.

The approximate retail value of the prize is $5,000.

5. GENERAL RULES

5.1. To be declared a winner, the selected contestant must first correctly answer a mathematical skill-testing question.

5.2. The winner shall sign a release declaring his/her eligibility as stipulated in Section 2 of these rules; agreeing that his/her name, image and/or voice may be used for advertising purposes related to this Contest free of charge; and releasing CBC, the Prize Sponsor as well as their respective directors, officers and employees (the “Contest Parties”) from all liability for any damage or loss arising from participation in this Contest or from the awarding, acceptance or use of the prize.

Anyone accompanying the winner in connection with the prize shall sign a release agreeing that their name, image and/or voice may be used for advertising purposes related to this Contest free of charge, and releasing the Contest Parties from all liability for any damage or loss arising from use of the prize.

5.3. The prize shall be accepted as is and may not be exchanged or refunded for an amount of money, sold or transferred. No substitutions will be allowed. Any unused portion of a prize will be forfeited.

5.4. If the prize cannot be awarded as described in these rules, CBC, the Prize Sponsor reserves the right to substitute a prize or prize component with another of comparable value, as determined in their sole discretion.

5.5. Refusal to accept the prize releases the Contest Parties from any obligation toward the winner.

5.6. If a contestant makes any false statement, (s)he will be automatically disqualified from the Contest.

5.7. The Contest Parties assume no liability for any loss, damage or injury, including without limitation: (i) lost, stolen, delayed, damaged, misdirected, late, destroyed, illegible or incomplete entries; (ii) loss, theft or damage to software or computer or telephone data, including any breach of privacy; (iii) fraudulent calls; (iv) inability of any person to participate in the Contest for any reason including mistaken addresses on mail or e-mail; technical, computer or telephone malfunctions or other problems with computer on-line systems, servers, access providers, computer equipment, or software; congestion on the internet or at any website, or any combination of the foregoing; (v) damage to any person’s computer, including as a result of playing or downloading any material relating to the Contest; (vi) any delay or inability to act resulting from an event or situation beyond their control, including a strike, lockout or other labour dispute at their location or the locations of the organizations and businesses whose services are used to administer this Contest; or (vii) prizes that are lost, damaged or misdirected during shipping.

5.8. CBC reserves the right to cancel or suspend this Contest should a virus, bug or other cause beyond their reasonable control corrupt the security or proper administration of the Contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws. Should such an attempt be made, CBC reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

5.9. All personal information, such as name and contact information, is collected by CBC solely for the purposes of administering this Contest and shall not be used for any other purpose without your express consent. By providing this information, you consent to it being used for the stated purposes. Please see CBC’s privacy policy at http://www.cbc.ca/aboutcbc/discover/privacy.html.

5.10. If the identity of a contestant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the contestant. The individual assigned to the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. A selected contestant may be required to provide proof that (s)he is the authorized account holder of the e-mail address associated with the selected entry. All entries must be submitted from a valid e-mail account that may be identified by reverse domain name search. The sole determinant of time for the purposes of receipt of a valid entry in this Contest will be the Contest server.

5.11. Odds of winning depend on the number of eligible entries. All entries that are incomplete, illegible, damaged, irregular, have been submitted through illicit means, using any robotic, automatic programmed method that artificially increases the odds of winning or do not conform to or satisfy any condition of the rules may be disqualified by the CBC. CBC is not responsible for any errors or omissions in printing or advertising this Contest.

5.12. CBC reserves the right to amend the Contest rules or to terminate the Contest at any time without any liability to any contestant. Any amendments to these Contest rules will be posted on the Website.

5.13. By entering, you agree to abide by the Contest rules and the decisions of CBC, which decisions are final and binding on all contestants.

5.14. Contest rules are available on the Website.

CANADIAN BROADCASTING CORPORATION