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Behavioural Economics

Dr. Mike made his last "house call" of 2012 to talk about a new way to improve people's health. It's called "behavioural economics". And Dr. Mike explained the rationale behind BE to Mary:
Listen audio (runs 11:41)
By the way, the two books that Mike mentioned are "Nudge" by Cass Sunstein and Richard Thaler and "Slow and Fast Thinking" by Daniel Kahneman
And check out Dr. Mike's website for more information on this and other health-related topics.