Fashion File

Fashion File - Y-3 - Designer

Y-3 - Spring/Summer 2007

Although pairing a German athletic conglomerate with an avant garde Japanese designer seems rather far fetched - sometimes truth is stranger than fiction. Witness Y3 - the partnership between Adidas and Yohji Yamamoto. Since its inception in 2003 the label has become a runaway hit.

Y-3 - Fall/Winter 2003

Yohji Yamamoto’s collaboration with Adidas sportswear started two years ago with ergonomic sneakers that flew out of stores. Last season, their relationship culminated in the debut presentation of the Y-3 label – the Y being Yamamoto’s stamp and the 3 representing the three stripes that have made the Adidas logo recognized worldwide. Fashion File caught up with him after his Fall presentation to learn about the challenges of producing three collections – from couture to ultra-hip casual.